March 25th, 2013
The journey into paid search advertising or bidding on display networks can be a little frustrating to many new AdWords users. Beginners keen on making progress in their advertising should focus on several key areas in PPC campaign development.
Below are four tips to help even the most inexperienced PPC advertisers optimize their accounts.
Optimize advertisement text
Though PPC campaigns on the Display Network can also include video and image advertisements, it is the accompanying text that contains the call to action. PPC advertisements should be crafted in a creative way that drives the user towards your website. The words used should be attractive to your ideal customers and unappealing to everyone else. Including prices or descriptive words such as “affordable or premium” can give your audience an idea of whether or not the product or service is suitable for them. This is a fine art, so start practicing your pitch. Read the rest of this entry »
March 19th, 2013
While 2013 is considered the Year of the Snake by Chinese astrologers, for Pay Per Click (PPC) campaign managers advertising on the Google Display and Search Networks, it may as well be known as the Year of the Tablet.
Last year 128 million of these devices were shipped, an increase of 78% since 2011. PPC campaign managers must engage these as well as mobile users in 2013 as they represent a large and promising slice of potential conversions.
Integration of devices
Google has recognized the importance of the tablet market as well as the similarities between tablets and desktop computers. In both cases, the display settings are quite comparable as website surfing on tablets offers the same look and feel as the desktop computer experience. The similarities also mean that people search the same way on both devices, often utilizing the same type and number of keywords. In the future the two will become one, with tablet bidding merging seamlessly into desktop campaigns. Read the rest of this entry »
March 15th, 2013
Advertising on the Google Search Network through Google Adwords can help your business to generate traffic and conversions on your website while building brand power. Google uses an algorithm to determine the PageRank of your website which, among other factors, is determined by the quantity, quality and relevance of the links other websites make to yours.
Recently Google announced that it would be streamlining activities it deemed as “unnatural links schemes”. Essentially, this is any behavior that manipulates links to your website or outgoing links from your site. It’s a broad definition but the company clarified by giving users a detailed list of these activities.
As expected, practices that were considered unfavorable included exchanging money, services or products for links, using excessive link exchanging or “link to me and I’ll link to you”, linking to spammers or unrelated websites to improve PageRank and utilizing automated programmes to create links to your website.
If these links are not removed, your company risks being banned from the Google Search Network and paid search with Google Adwords. Though removing these links can be a challenging process, it is a necessary one if you are to safeguard your PPC campaign. Read the rest of this entry »
March 14th, 2013
Effective Pay Per Click branding campaigns should be supported by what marketers refer to as “link-building”. This is the dynamic process of driving traffic to your website via links from other website sources.
You can create links in many ways. Popular methods include: contributing content to other websites operating in your industry, posting information on online forums and message boards and writing replies in the comment sections of blogs.
The higher the quality, quantity and relevance of links leading to your website, the higher your website’s PageRank or appearance in Google search results. A high PageRank will positively affect your Quality Score and since the success of your PPC branding campaign is in part tied to Quality Score, link-building is just as essential for the PPC manager as it is for the SEO specialist.
PPC campaign benefits of having a high Quality Score include; Read the rest of this entry »
March 13th, 2013
Google AdWords mobile Pay Per Click advertising campaigns can give your website the push it needs to capitalize on the growing smartphone market. Mobiles offer us previously unknown opportunities to create and consume content, purchase products and utilize services at sometimes lightning-fast speeds. However, should mobile device users be specially targeted?
Mobile search is growing at a rapid rate and with it equal opportunities for businesses to break into this highly valuable paid search advertising. Google AdWords Pay Per Click advertising experts are encouraging businesses to get ahead of the competition and to start their mobile campaigns immediately. If this were the stock market, the time to buy-in would definitely be now.
How is Mobile Search Special?
Currently the market for popular keywords on desktop search is extremely competitive and can be a challenge for less established PPC campaigns. More than likely, a lot of your competition isn’t tuned into mobile advertising, so why not strike while the iron’s hot? The proof is in the balance sheet, creating mobile PPC campaigns can increase your business’s exposure at a lower cost to you (generally lower CPC rates) while shoring up your return on investment.
Read the rest of this entry »
January 30th, 2013
“I get by with a little Google AdWords Help from my friends,” is how the real Beatles hit song goes – a few years into the future that is – and the phrase really couldn’t be truer if it wished to be with the help of a genie and fairy godmother in tow at the same time.
Even if you are a real veteran, a real Google AdWords dab hand at managing online campaigns, you still need help and advice when it comes to the management of your Google AdWords Campaigns. We all need help and advice. It is useful and healthy to see things from another’s perspective and to get an objective eye on certain matters whenever possible. Particularly in the world of online marketing, as it changes all the time and new techniques are being developed on a daily basis to make advertising campaigns even more successful.
What kind of Google Adwords Help is available?
There are a number of different ways in which you can get your hands on some Google AdWords Help. It is always best to investigate a little into the sources that you come across, but the variety is out there for the taking. Read the rest of this entry »
January 30th, 2013
Do you have a link building strategy or do you simply send a few articles out to other websites every now and then and hope for the best?
Link building is one of the best and free ways of building up the strength and credibility of your website. It is also a great way of driving traffic to your site too. However, if you are hoping to generate links without having a real link building strategy in place, which you monitor and update accordingly, you are doing your site a substantial disservice.
What should be included in the average link building strategy?
The term “link building strategy” implies a great deal of information in the title alone. “Strategy” signifies that time, thought and real consideration has gone into the development of whatever matter might be at hand. Therefore in order to generate an effective link building strategy, a plan must be put in place. Read the rest of this entry »
January 29th, 2013
Most experienced pay per click advertisers know that long tail keywords offer high conversion rates for less money and as such they help to generate a much healthier return on investment at the end of every month.
Experienced pay per click advertisers know this about long tail keywords because they understand that people searching for “cheap hostel accommodation Cusco Peru” has been doing a lot more research than someone who types in “hostel Peru” and is therefore more likely to convert.
Therefore, it is abundantly clear that investing in long tail keywords is an effective step in the right direction for any pay per click advertiser. Long tail keywords should feature in every single pay per click management campaign in some way. The point of focus, however, is to work out how best to incorporate these keywords and how to manage them without letting your keyword lists and ad groups get way out of control. Read the rest of this entry »
January 29th, 2013
What do online advertisers want more than anything? Lots of conversions. When we get conversions, we pat ourselves on the back and add them to the success pile so that we can keep count.
As our successful conversion number rises, we feel happier, but conversion analysis should really go a lot deeper than this if we are looking to find ways of making more people convert on a regular basis and turn our happiness into online marketing euphoria.
If we only ever measure the amount of successful conversions, we only ever get access to half of the data and this kind of analysis is seriously lacking in so many respects. Analyzing and having access to the amount of “almost conversions” that occur on your site is even more valuable in some ways than knowing how many people have actually converted.
If you know how many people almost converted, you can use this data to develop ways of remarketing and making those people follow through to full conversion the next time. Read the rest of this entry »
January 28th, 2013
The best Christmas present you can put in your advertising campaign’s stocking this year is a paid search campaign specifically optimized for Smartphone devices.
Internet users and potential customers are going to be locked onto to the Smartphone device from now until 2013. Smart advertisers will start optimizing their Smartphone campaigns today.
Greg Sterling, online marketing expert, explains via the Search Engine Land website how Google anticipates a huge surge in the use of Smartphone devices during the holiday season this year. It is advisable that all online advertisers begin preparing for this shift in online user activity in order to maximize the potential for sales and other kinds of conversions between now and the end of the year.
How do you prepare your campaigns for the increase in Smartphone use during the holidays?
As with any shift in online consumer behavior, it is best to plan ahead and have a strategy in mind. Read the rest of this entry »