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December 12th, 2011
If your pay per click advertising campaign generates lots of clicks, but little conversions, the problems might lie in the design and format of your landing pages.
 Follow the landing page improvement tips that Webrageous is happy to share and has listed below as soon as possible and hopefully, with all the right elements in place, you will begin to see your conversions rise and enjoy more benefits from your pay per click advertising in general.
1. Promise to maintain your client’s privacy
This may seem like an obvious point to make, but unless you explicitly state that you are not going to reveal any information that an internet user might share with your company when converting, they might not want to convert.
Internet users, despite ideas to the contrary, are very particular about the private information and feel much more willing to convert if they have been guaranteed complete privacy in terms of the information that they share. Read the rest of this entry »
Tags: Conversion Tips, Get More Conversions, Landing Page Tips
Posted in Pay Per Click Tips and Advice, PPC Management Basics, Strategies for Improving PPC Management | No Comments »
November 28th, 2011
One of the great things about pay per click advertising is the flexibility it offers – you can keep on assessing and making alterations to your budget, key words and advert text and layout until you get the results you want.
 You can also measure results in a lot more detail than in most forms of advertising, which means you really can tailor your advertising and also your website, making informed adjustments to continuously optimise your returns.
What can you measure?
- Which adverts get most clicks
- Which keywords are most popular
- What percentage of clicks convert to purchases
- How long customers spend on your website
- Which pages they visit
What next?
Obviously once you know which adverts and keywords are the most productive, you can focus your campaign around these. But what can you do if your click to purchase ratio still isn’t high enough?
First impressions
The first thing to get right is your landing page. What do customers see when they arrive at your site? Continuity is vital here. Remember, they’ve entered those particular keywords and clicked on that particular advert for a reason. If what they see doesn’t immediately match up with these two things, they’re unlikely to stick around. Read the rest of this entry »
Tags: pay per click advertising, pay per click profits
Posted in Pay Per Click Tips and Advice, Strategies for Improving PPC Management | No Comments »
November 23rd, 2011
It is an unfortunate fact that click fraud continues to impose on the returns of advertisers using pay per click. While it is not as massive a problem as recent media hype has suggested, there is no denying that there are some pay per click advertisers who continue to deal with fraudulent clicks.
Why does pay per click fraud happen?
 Pay per click fraud can happen for a number of reasons. It might be that publishers click on your company’s advertisements in order to boost their profit. These fraudulent clicks could be a result of malicious intent or someone trying to boost your numbers.
Click fraud could also be a result of a competitor wanting to stop your pay per click campaigns from performing well so they decide to click on your advertisement in order to increase your spend, making it less affordable for you. As pay per click advertising is very competitive, with many advertisers fighting for the best positions for a particular keyword phrase, unfortunately this does continue to happen. Read the rest of this entry »
Tags: How to Stop Click Fraud, Pay Per Click Fraud, pay per click management, Stop Click Fraud, Stopping Click Fraud, Stopping Fraudulent Clicks
Posted in Pay Per Click Tips and Advice, Strategies for Improving PPC Management | No Comments »
November 14th, 2011
Even if you are managing the pay per click campaigns of a huge organization where money is not an issue, pay per click advertising will reach a cap.
 In order to generate further leads for your client, you are going to have to do more than simply throw more money at the campaign and bid for the highest spot on the SERP.
True lead generation that builds and builds and builds over time is a wonderful mixture of a number of different elements and we suggest that you try a few of the ideas that we have put together for you here below as a starting point:
Use search campaigns to dominate the longer and less expensive keywords
Long tail keywords might not draw in reams and reams of traffic because the search query is far more specific. However, any kind of lead generation helps.
On the up-side, if someone is typing in a very specific long-tail keyword it is likely that they know what they are looking for and are perhaps more liable to convert too. Therefore, these kinds of keywords should not be overlooked at any time. Read the rest of this entry »
Tags: Increasing Advertising Campaign Leads, Increasing Leads, Increasing Online Advertising Leads, Increasing Online Leads
Posted in online marketing, Strategies for Improving PPC Management | No Comments »
November 10th, 2011
How does one improve paid search marketing? How does one take an average or failing paid search marketing campaign onwards and upwards to success?
 The key lies in focusing on user intent and using this knowledge / analysis to make better informed decisions about keywords and online content.
Have you ever considered the fact that there are, more or less, three types of internet user in terms of intent:
1. The navigator
2. The investigator
3. The buyer
The first thing that we must understand if we are to learn how to improve search marketing success is to know exactly what we mean by navigator, investigator and buyer. If we understand the nature of intent adopted by these three internet user types, we can better choose keywords and create content designed to give them what they need and improve the effects of our search marketing campaigns for good.
So… Read the rest of this entry »
Tags: Improve Paid Online marketing, Improve Search Marketing, Search Marketing Strategies, Search Marketing Tips
Posted in Pay Per Click Tips and Advice, Strategies for Improving PPC Management | No Comments »
November 1st, 2011
In the swinging sixties it was all about being “groovy baby” and achieving results through peace and harmony.
 In a way, this is what a pay per click management consultant is able to do for advertisers’ campaigns. They are able to find a solution to your advertising needs without using force but by perfectly harmonizing a campaign so that all the aspects work together.
The thing about pay per click management is it is not about doing over the competition or cheating. There is no need for sneaky advertising tricks. A good pay per click management consultant does it all by the books. Read the rest of this entry »
Tags: Google AdWords Management Consultant, Pay Per Click Management Consultant, PPC Management Consultant
Posted in Pay Per Click Tips and Advice, PPC Management Basics, Strategies for Improving PPC Management | No Comments »
October 24th, 2011
Are you sick and tired of reading about what pay per click management companies can do for you if you need to outsource your pay per click campaigns? Are you more interested in calling the shots yourself and building your own kind of pay per click management service?
If this is the case, contact the pay per click management experts at Webrageous and build the kind of pay per click management program that you want piece by piece directly with our pay per click management team today.
 Our years of pay per click management experience has taught us that what pay per click advertisers really need from a pay per click management company at present is a specialist program designed to help them with their pay per click campaigns in the exact way which is necessary to them and their business.
Pay per click management should be custom-made and Webrageous is a pay per click management company which can offer customised pay per click campaign help for any client at any time.
What kind of pay per click campaign help do you need?
For example, maybe you are looking for someone to help you like a pay per click management consultant. Maybe what you need is a pay per click management expert on hand at all times so that you can consult them about any issue, whilst remaining in control of your pay per click management campaigns at the base level. Read the rest of this entry »
Tags: Help Pay Per Click Advertising, Help Pay Per Click Campaigns, Help Pay Per Click Management, Help Pay Per Click Marketing
Posted in Pay Per Click Tips and Advice, Strategies for Improving PPC Management | No Comments »
October 13th, 2011
Webrageous is an expert pay per click management company, full of highly trained and qualified pay per click management specialists who have been managing the pay per click campaigns of many clients for a number of years.
 Webrageous knows how to achieve improvements within any pay per click campaign that it takes on and we take pride in sharing our knowledge with the pay per click advertising world via this blog on a regular basis.
Today’s tips for improving pay per click campaigns lie in the basis of three simple questions that you really should be asking yourself if you wish to improve your pay per click campaigns and maintain that improvement over a significant period of time.
The following three questions are what the pay per click campaign managers at Webrageous poses to themselves every single day to ensure that they stay on top of their game and keep their advertising clients just that one step ahead of the rest.
If you ask yourself the following three questions about your pay per click campaign on a regular basis and follow our advice, we know that you will begin to reap the benefits within your pay per click advertising campaigns accordingly. Read the rest of this entry »
Tags: Improve Pay Per Click Campaigns, Pay Per Click Advice, Pay Per Click Improvements, pay per click tips
Posted in Strategies for Improving PPC Management | No Comments »
October 7th, 2011
The best way of ensuring pay per click advertising success is to contact the pay per click advertising managers who work for Webrageous without further delay.
Those people who really want to achieve big things from their pay per click advertising campaigns outsource those campaigns to the pay per click advertising managers at Webrageous. Our experience is unrivalled and our successes in pay per click advertising management speak for themselves.
 If you choose to manage your own pay per click advertising campaigns or outsource those campaigns to another pay per click manager, you will never really be working to your highest potential. The rest of this post explains exactly why the pay per click managers who work for Webrageous are the best pay per click managers in the business.
Be sure to contact our pay per click mangers with further questions that you might have at any time. We will be happy to put your mind at ease regarding all elements of our pay per click management services.
Our pay per click managers are all Google AdWords Qualified
One of the most important things about a pay per click manager is whether or not he or she is Google AdWords Qualified.
There are a number of pay per click managers out there who are not Google AdWords Qualified and who claim to be as good at managing pay per click advertising campaigns as those who are Google AdWords Qualified. Read the rest of this entry »
Tags: Pay Per Click Advertising Expert, Pay Per Click Advertising Manager, Pay Per Click Advertising Specialist, Pay Per Click Management Company
Posted in PPC Management Community, Strategies for Improving PPC Management | No Comments »
October 6th, 2011
Essentially, there are three areas of advanced pay per click management advice that Webrageous has to share about the successful management of Google Display Network campaigns. Those three areas are:
Google Display Network Campaign Structure
Google Display Network Targeting
Google Display Network Optimization
 If you pay fine attention to the three areas of Google Display Network management listed above, it is almost a certainty that you will begin to reap from the benefits of your management and enjoy successful results generated for you and your business from your online marketing campaigns.
In order to look at the above three areas of pay per click management advice in more detail, we suggest that you read the attached article entitled, Pay Per Click Advice Checklist for Google Display Network Campaigns as soon as possible.
The article is organized in the form of a checklist which means that it is easy for you to begin implementing the pay per click management advice that we share with you within the article. Read the rest of this entry »
Tags: Google Display Network Management Advice, Google Display Network Management Help, Pay Per Click Management Advice, Pay Per Click Management Help, Pay Per Click Management Tips
Posted in Pay Per Click Tips and Advice, Strategies for Improving PPC Management | No Comments »
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