5 Remarketing Audience Mistakes You Should Avoid

Leveraging remarketing campaigns can be an excellent way to boost your conversion rate, increase search traffic for your brand, and reduce shopping cart abandonment. Instead of having only a single interaction to convince browsers to convert, by utilizing remarketing you’ll be able to serve ads to the same targeted audience multiple times.

remarketing-mistakes

But because remarketing add complexity to your digital marketing campaigns, it can be more challenging to optimize your results by using remarketing. Here are six common remarketing mistakes that many advertisers make when developing their remarketing campaigns, and our take on how you can avoid them.

1. Failing to Remove Converted Users from Your Target List

One of the major benefits of well-run remarketing campaigns is an increase in new business. Oftentimes, advertisers fail to take these converted leads or customers off their remarketing target list. Once a user converts, you must make sure that they’ll be removed from your remarketing list. This practice helps avoid wasting ad spend on serving ads to existing customers.

However, it’s important that you do not omit your converted audience from your retargeting list indefinitely. There are some common circumstances where you can and should advertise to previously converted users. If you remove every converted user from your target account list, you risk preventing potential repeat purchasers from seeing ads for additional products and services. Instead, set time frame for your converted user blocks to “expire” after a set amount of time — many experts suggest somewhere between 45-90 days — before they can be advertised to again.

2. Cannibalizing Your Own Audience

If you have multiple retargeting campaigns running simultaneously, it is critical to set up your lists so that your audience doesn’t get targeted by multiple campaigns simultaneously. Targeted prospects might end up seeing too many ads, or they may see ads for a campaign that is not the best fit for their needs. Additionally by “cannibalizing” your own audience, you’ll be skewing your campaign performance data and won’t be able to gauge how well your campaigns are performing on their own.

When you set up your remarketing campaigns, be sure to subtract campaign lengths from each other so that viewers are not served ads for multiple campaigns simultaneously. For example, you may set one campaign to run for 7 days. In order to make sure that the audience for this campaign doesn’t receive ads from your 2-week campaign as well, you should set the parameters to the latter campaign for 14 days minus 7 days.

3. Flooding Your Audience with Remarketing Ads

No one likes feeling like someone is following them around online, and there’s no better way to make prospective buyers feel like you’re chasing them across the Internet than for them to see your ads everywhere they go. Oversaturation can have a negative impact on the success of your remarketing campaigns.

Regulate the number of ads you serve to your audience to keep your brand, products or services top-of-mind, but not so much that they become ineffective. Set a frequency cap on your campaigns to avoid over-serving ads to your audience. There’s no magic number for the correct number of engagements for any given range of time, so make sure to A/B test your frequency caps to find what’s best for your audience.

4. Targeting Too Narrow of an Audience (or Too Broad)

Retargeting is often seen as a way to hone in on a specific subset of your audience to increase conversions. As a result, advertisers often fall into the trap of chasing after too-specific of an audience. AdWords requires at least 100 active visitors in the last 30 days for Display Network remarketing lists, and at least 1000 for search remarketing lists. On the other hand, not everyone who visits your site will be a perfect fit for your services. If you try to broaden your remarketing list parameters to target everyone who lands on your website, you’ll end up wasting ad spend chasing after bad leads.

If you aren’t getting valuable results from your remarketing campaigns, it may be time to reevaluate whether you’re targeting too specific or too broad of an audience. For example, plenty of names are being added to your remarketing lists, but none are converting, your audience may be too broad. Finding the best parameters for your remarketing campaigns can be challenging. Oftentimes, working with PPC professionals can be the fastest way to hone in on the correct parameters for your remarketing campaigns so you can see results more quickly.

5. Setting Campaign Time Durations Incorrectly

AdWords sets the default length of remarketing campaigns for 30 days, but this doesn’t mean that 30 days is necessarily the best length of time for remarketing success. You can shorten this, or you can extend it up to the maximum of 540 days. However, if you cut your campaigns too short, and you might not get the exposure you need. Let them run too long, and you’ll likely see diminishing returns for your advertising dollar and end up wasting advertising dollars.

The most efficient duration of your campaigns depends on the audience’s buying behavior. If you’re selling real estate or other goods that require a longer buying cycle, you may need a longer duration for effective retargeting. For smaller or more urgent purchases, such as concert tickets or certain legal services, you might get the best returns from campaigns that are only a few days in length. There’s no universally “optimized” campaign length, but testing out different campaign durations will help you find the best fit for your market.

Remarketing with Webrageous

Working with the PPC experts at Webrageous can help you ensure that your remarketing campaigns give you the optimal results. Our team of PPC managers has worked with many clients to successfully improve their conversion rates and build their business with remarketing campaigns. To learn more about how Webrageous can develop and manage a more effective remarketing strategy for your business, contact us today.

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4 Ways to Keep Your Google AdWords Retargeting Campaigns from Turning Into a Disaster

retargeting-campaign-mistakes

Retargeting can be a highly effective method for filling your funnel and finding qualified customers. According to one study, retargeting campaigns can boost conversion rates by as much as 147%. However, retargeting campaigns do have the potential to backfire if you aren’t careful. At best, retargeting campaigns can have the highest ROI of any of your paid search campaigns, and at worst, poorly placed ads can offend your audience and be a PR nightmare. Here are a few steps you can take to ensure that your retargeting campaigns stay focused on the right audience for your business.

Identify Why Campaigns Aren’t Converting

Retargeting works best when it can identify and anticipate consumer browsing behavior, so it’s important to understand what the ideal journey to conversion will look like. You must also be able to anticipate any poor matches that you are likely to encounter as well. There are a variety of reasons that your ads might not be a good fit for the audience they reach, including:

  • Bad Product-Audience Fit – The audience you’re reaching might not be a perfect fit for your services. This is often the case where keywords can mean multiple things. Someone who searches for picture frames then gets hit with ads for eyeglass frames will waste your advertising resources and might annoy your audience.
  • Aspirational Searches – If your audience isn’t at the right point in their purchasing journey to make a commitment, your retargeting dollars may be wasted. They may be doing research and looking for information, without any intention to make a purchase yet. They may be looking for employment or education — for example, someone searching for “patent law school” would not actually be interested in finding a patent lawyer to represent them.
  • Inappropriate placement – Sometimes your ad placement isn’t a just poor fit — it’s offense. Serving ads for affordable vacation home rentals side-by-side with articles about a recent natural disaster in the same area, for instance, can trigger negative feelings in your audience and do damage to your brand beyond simple annoyance.

Unfortunately, the AdWords algorithm does not necessarily understand these contextual clues that what may seem like a good candidate for retargeting may actually be a poor fit for your business. Once you’ve identified potential reasons that someone would NOT want to see your ads, you can take action to avoid serving them retargeted ads.

Develop a Strong Negative Keywords List

Once you have a sense for why your retargeting campaigns aren’t resonating with your audience, you need to make sure that you minimize the instances where ads will be served in inappropriate circumstances. AdWords lets users compile negative keyword lists, which inform the AdWords algorithm about which search terms you do not want to have your ads served for. Keep in mind that including too many negative keywords can limit the reach of your ads and prevent people from seeing them, so building your negative keyword list should be done carefully.

We’ve compiled a list of common negative keywords below that every advertiser should be sure to add to their negative keywords list for retargeting campaigns.

Our Checklist of Negative Keywords for Retargeting Campaigns

  • death
  • obituary
  • terrorism
  • suicide
  • death
  • earthquake
  • tsunami
  • homicide
  • rape
  • war
  • bomb
  • murder
  • abuse
  • abused
  • accident
  • arrest
  • arrested
  • arson
  • assault
  • attack
  • avalanche
  • bomber
  • bombing
  • brutal
  • burglary
  • cancer
  • crash
  • crime
  • criminal
  • dead
  • deadly
  • die
  • dies
  • disease
  • drowned
  • drowning
  • drug
  • drugs
  • drunk
  • electrocution
  • extortion
  • fire
  • flood
  • floods
  • fraud
  • hurricane
  • kidnapped
  • kill
  • killed
  • killing
  • kills
  • manslaughter
  • molest
  • molestation
  • molester
  • molesting
  • murderer
  • pedophile
  • pedophilia
  • pimp
  • pimps
  • porn
  • pornography
  • possession
  • predator
  • predators
  • prostitution
  • robbery
  • shooting
  • shoplift
  • shoplifting
  • shot
  • solicitation
  • stroke
  • terrorist
  • theft
  • tornado
  • trafficking
  • tragedy
  • violence
  • violent
  • wreck
  • gun
  • weapon

Negative Keywords for Search Campaigns

And while we’re on the topic of negative keywords here is a negative keyword list you can use for your search campaigns also. It’s a good idea to review this and make sure this negative keyword list is appropriate for your circumstances.

  • About
  • Affiliate
  • Affiliates
  • Analysis
  • Articles
  • Associates
  • Bargain
  • Budget
  • Career
  • Careers
  • Cheap
  • Cheaper
  • Cheapest
  • Class
  • Classes
  • Close outs
  • Closeouts
  • Colleges
  • Community
  • Complaint
  • Complaints
  • Consultants
  • Consulting
  • Course
  • Courses
  • Create
  • Define
  • Defined
  • Definition
  • Definitions
  • Developer
  • Developers
  • Diagram
  • DIY
  • Do it yourself
  • Download
  • Education
  • Employment
  • Error
  • Essay
  • Example
  • Examples
  • Fake
  • Free
  • Hack
  • Hacks
  • Hand made
  • Hire
  • Hiring
  • History
  • Hobby
  • How to
  • Inexpensive
  • Info
  • Information
  • Interns
  • Internship
  • Internships
  • Interview
  • Jobs
  • Journal
  • Journals
  • Laws
  • Lecture
  • Lectures
  • Libraries
  • Liquidation
  • Low budget
  • Low cost
  • Magazine
  • Magazines
  • Metrics
  • Naked
  • News
  • Newsletter
  • Obituary
  • Photo
  • Photograph
  • Photographs
  • Photo
  • Picture
  • Pictures
  • Porn
  • Preventing
  • Problem
  • Problems
  • Profession
  • Publication
  • Quotation
  • Quotations
  • Quotes
  • Recruiter
  • Recruiting
  • Regulations
  • Repairs
  • Replica
  • Research
  • Researches
  • Researching
  • Resume
  • Resumes
  • Review
  • Reviews
  • Rules
  • Safety
  • Salaries
  • Salary
  • Sample
  • Samples
  • School
  • Schools
  • Sex
  • Shortcut
  • Specifications
  • Specs
  • Stats
  • Studies
  • Success story
  • Template
  • Tip
  • Tips
  • Training
  • Tutorial
  • Tutorials
  • Universities
  • University
  • Used
  • Value
  • Video
  • What are
  • What is
  • White paper
  • White papers

 

Understand Context and Define Industry-Specific Negative Keywords

Context is incredibly important for successful retargeting campaigns, and understanding all of the potential scenarios in which someone might be served your ads is key. In addition to these general negative keywords, you may have to find industry-specific negative keywords. For some industries, pinpointing keywords that have potentially problematic use cases is critical to retargeting success. For instance, it’s important for airlines to avoid serving retargeting ads on articles about recent plane crashes, so keywords like “plane crash” should be added to your negative keywords list. Building a comprehensive list of negative keywords that are specific to your industry can be challenging. If you’re working with a PPC manager or consultant who has experience in your industry, they may be able to draw on past experiences to help you build out a list of industry-specific negative keywords more quickly and efficiently.

Utilize Site Category Exclusions on Display Network Ads

Sometimes going keyword by keyword isn’t enough to ensure that your ads are served appropriately. To make sure that your ads are only shown to the right audience, you can use site category exclusions to eliminate categories of websites that you are sure you don’t want your ads to be associated with on the Google Display Network.  This helpful feature lets you turn your ads off for broader categories of websites. This could include those with content on sensitive topics, such as death and tragedies, or with content that has been designated for mature audiences only. To adjust your site category exclusion settings, go to the “Display Network” tab of your AdWords dashboard and select “+Targeting.”

Refine Retargeting Campaigns with Webrageous

Webrageous’ team of PPC experts has experience managing the challenges of running successful retargeting campaigns. We can bring our expertise and experience to your campaigns and help you ensure that your campaigns won’t suffer from poor fit or inappropriate placements. Contact us today to learn more about our no-risk 60-day trial for PPC management, and we can start transforming your retargeting campaigns today. 

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The Benefits of Using a PPC Agency

PPC agency

When it comes to getting serious about your PPC strategies, should you opt for an in-house manager or a PPC agency? Many companies opt to manage their own PPC initially. But as campaigns gain momentum, it usually becomes clear that they need to dedicate more resources to their advertising efforts.

Deciding whether you should hire someone to join your company full-time to manage PPC or work with an agency can be a challenging decision to make. Having a dedicated, in-house PPC manager may seem like the ideal solution. But for many companies, opting to work with an agency can be a better resource for optimizing PPC campaigns. If you’re weighing your options and considering whether you should hire an in-house PPC manager or use an agency, here are a few key things to keep in mind.

1. PPC Campaigns Don’t End After Office Hours

The major perceived benefit of having an in-house PPC employee is that the person managing your campaigns will be available at all times. In reality, this assumption doesn’t always hold true. Employees often have set hours and don’t work weekends, even if your campaigns continue to run after hours. Additionally, even the most dedicated employee will eventually need to take vacation days or sick days. If you’ve focused all your PPC management in a single person, your campaigns will have to adhere to that person’s schedule.

With an agency you don’t need to worry about these things. Agency representatives can be on-call around the clock, giving you all the attention that an in-house employee would give. While it can be cheaper to hire a PPC manager in-house, the amount of experience and expertise you gain from working with a PPC agency far outstrips the value of a single employee.

2. Exposure to New Ideas Breeds Better Campaigns

On one hand, being able to focus in on a single company’s campaigns can seem like the ideal approach for optimal results.  However, it’s easy to get stuck in a creative and strategic rut when you’re managing your own. By not managing multiple accounts, PPC managers aren’t exposed to new ideas as easily. Even if they are exposed to new ideas, they don’t know if they work or not until they try them on your own campaigns. Many organizations lose valuable ad spend experimenting with new ideas on their own. 

At an agency, we try new products and features from Google on one or two accounts first and see how they perform. This allows us to adequately test new features before we advise our clients on how to use them. Because of the volume of campaigns we manage, we have a large bank of experience to draw from and can bring a fresh perspective to your campaigns on a continual basis.

3. A Safety Net Against Change

In-house PPC managers can hold a lot of important knowledge about your particular PPC processes and needs. But what happens if they quit tomorrow? Even planned, relatively short-term absences can have an impact on your campaigns.  Who will manage your campaigns if your sole in-house PPC manager is out sick or on an extended vacation? 

At an agency, you’ll always have someone else ready who is sourced, trained and prepared to take over. With many accounts at Webrageous we crosstrain our account managers on multiple accounts. In general, we have two people working on the account and are familiar with the account’s particular needs. That way when one person leaves on vacation, someone else can take over. If your agency account manager quits tomorrow, your accounts will go through a seamless transition to their new manager.

4. Tap the Insider Knowledge of a PPC Agency

If you’re considering hiring a dedicated PPC manager, chances are you don’t have expert-level knowledge of the PPC industry. But without being an insider to the world of digital advertising, it is very hard to know the questions to ask of a candidate. It can be very easy to hire the wrong person in-house. Hiring someone who doesn’t have the required experience to be successful can spell disaster for your PPC strategy at worst, and cause delays or wasted money at best.

PPC agency professionals can dedicate much more time and resources to staying up to date on the latest PPC strategies and trends. Because of our intensive work with platforms like AdWords, PPC agencies are often able to optimize campaigns more quickly and effectively. When you work with an agency, you’re working with a team of experts with a proven track record of success.

The Benefits of Webrageous

Convinced that a PPC agency might be a good fit for your advertising needs? Webrageous has an experienced team of PPC managers ready to help you transform your campaigns’ conversion rate. For qualified clients, Webrageous offers a 60-day, risk-free trial of our PPC services. If you’re ready to start getting the most out of your PPC campaigns, contact Webrageous today and we’ll walk you through our process and show you how big of an impact we can have on your advertising strategy.

 

Conversion Optimizer: Weighing the Pros and Cons

pros-and-cons-conversion-optimizer

 

With all the data you can track with Google AdWords, it can be easy to get sidetracked by relatively short-term metrics, such as CPC and CTR. But for most businesses, the ultimate goal of PPC campaigns is leveraging that data to give your ads a high conversion rate. Google’s Conversion Optimizer feature is designed to help advertisers hone in on the metrics that matter in order to optimize the conversion rates of their campaigns, and it can be a very effective tool for improving the performance of your PPC campaigns.

But the Conversion Optimizer isn’t a one-size-fits-all solution that will make all your lead flow woes disappear overnight. Before you put all your faith in this powerful feature, it’s important to weigh the strengths and weaknesses of Conversion Optimizer. Here are some of the pros and cons of using Conversion Optimizer to help you decide what role it might play in your PPC campaigns.

Pros of Conversion Optimizer

Focus on Getting New Business

Google AdWords gives advertisers the option to track two kinds of conversions: conversions, which are simply the total number of conversions for the campaign, and converted clicks, which are unique clicks that lead to a conversion within a 30-day period. Being able to track and optimize for the latter can be a very effective campaign optimization technique. By using the Conversion Optimizer feature to focus on increasing “converted clicks,” advertisers can increase the flow of new prospects and leads coming into their funnel. This is especially important for companies where a steady flow of new business is important, such as in the legal industry.

Optimize Budget for Conversions

For advertisers with a limited budget, Conversion Optimizer can be an effective tool for getting the most conversions for your ad spend. The tool allows you to set either a maximum or target CPA (cost per acquisition), ensuring that your lead flow goals and your budget are well-aligned. Compared to manual bid management techniques, Conversion Optimizer can yield much more cost-effective results for your campaigns, without the extensive time commitment to making manual bid adjustments.

“Smart Management” Without the Expertise

The upside of Conversion Optimizer can be boiled down to a simple benefit: it helps advertisers with limited experience or knowledge of PPC improve their campaigns more effectively. Poorly run campaigns can waste advertising dollars and other resources. Conversion Optimizer provides a relatively easy way to capture more leads and waste less of your budget. Additionally, Conversion Optimizer is a free tool, making it a much more budget-friendly alternative to bid management and PPC management services. However, don’t be fooled into thinking that Conversion Optimizer completely replaces the knowledge of a true PPC expert. There’s no substitute for experience.

Cons of Conversion Optimizer

Less Control Over Campaigns

By its nature, Conversion Optimizer gives you less granular control over your bidding strategy. When you use the tool, you’ll only be able to make bids at the ad group level. Because the feature optimizes your bids automatically, you won’t be able to make keyword level adjustments to your bidding strategy. While this isn’t always a problem, it can spell disaster if your ad groups aren’t well organized.

You’ll also have less transparency into why decisions are being made. Conversion Optimizer makes decisions based on a complex algorithm and doesn’t provide an explanation for why it makes changes when it does. Ultimately, using Conversion Optimizer requires advertisers to have complete trust in Google’s management of their campaigns.  

Your Conversion Rate Must Already Be High

Another downside of Conversion Optimizer is that your campaigns already need to be high-performing to use your existing campaigns as a baseline for performance, so you must already be receiving conversions from your campaign for Conversion Optimizer to work. Google recommends at least 15 conversions in the last 30 days to give Conversion Optimizer enough data to work effectively.

Unfortunately, this means that for campaigns with very low existing conversion rates, Conversion Optimizer may not be a viable option until you’ve already invested time and resources in manually improving your conversion rate. Conversion Optimizer won’t magically fix a bad AdWords campaign. If you do plan to use it, try to use it to improve campaigns that are already doing fairly well, but could do better with a little extra push.

Automated Bid Management Won’t Give Innovative Results

One quirk of automated management tools is that they tend to give relatively predictable results. If you use Conversion Optimizer to run your campaigns, AdWords will focus on keywords that seem like a sure thing to make sure that you hit your conversion goals.  While this can be a good thing — taking advantage of “low-hanging fruit” is always a solid strategy — it probably won’t give you any interesting insights into how to manage your campaigns. Once again, it’s important to remember that while Conversion Optimizer is a powerful tool, but when it comes to creative problem solving, it can’t beat a human bid manager.

Optimizing Ad Results with Webrageous

Conversion Optimizer can be a highly effective tool for advertisers who are looking to get better results from lackluster campaigns. But the bottom line is that the performance of any automated PPC tool will only be as good as the work you put into it. In many cases, a combination of sophisticated tools like Conversion Optimizer and a solid foundation of PPC knowledge will be the best way to ensure that you get the best possible results from your campaigns.

The nuances of how AdWords functions, and best practices for running high-converting PPC campaigns, change constantly. Busy advertisers often don’t have time to run their campaigns themselves often turn to automation tools to help them manage their campaigns more effectively. Webrageous’ team of PPC experts can guide your digital advertising strategy and help you transform your campaigns into high-converting lead sources. Contact us today to learn how Webrageous can boost your PPC conversions and help you develop a more competitive bidding strategy.

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“Near Me”: How to Optimize Your PPC Campaigns for Local Search

local search results near me

While the Internet is a powerful tool for reaching a worldwide audience, one of the best ways for businesses to leverage digital advertising is to think locally. As the use of mobile devices becomes more prevalent, the ability to serve location-specific PPC ads is more relevant and beneficial to your business than ever. Google searches that include the phrase“near me” has nearly doubled since last year, and increased 34 times over since 2011. Most of these location-focused searches for goods and services come from mobile devices, making locally-focused, mobile-optimized PPC ad campaigns a great bet for businesses looking to grow their lead pool and reach a more focused audience. Whether you’re looking to boost business in a specific geographic area, or you simply want to take advantage of the browsing habits that many mobile searchers have adopted, running local search campaigns can be an effective way to increase your lead funnel.

The Benefits of Optimizing for Local Search

By optimizing your ads for “near me” searches, you’ll be able to improve the overall performance of your PPC ad campaigns. As many as 78% of local mobile searches result in an offline purchase. By focusing in on this highly active segment of PPC traffic, you’ll be able to decrease your wasted ad spend by reaching searchers who are primed for a purchase, and increase your CTR and conversion rate significantly. You’ll also be able to gauge where your business is most in-demand based on ad performance. This information allows you to hone in on specific markets and optimize your advertising efforts to where they’ll make the most significant impact. Convinced that it’s time to start honing in on local searches with your PPC campaigns? Here are some of our top tips for optimizing your PPC ads for local search.

How to Optimize Ads for Local Search

Use a Custom Blend of Localized and Nationwide Campaigns

If you’re using AdWords, setting up ad campaigns to target specific geographic locations is a relatively quick and simple process. However, the exact techniques you use to set up your campaigns may differ depending on your goals and how you want to manage your campaigns. The simplest way is to set up straightforward location-based ad campaigns. This type of campaign allows you to pinpoint very specific locations — such as neighborhoods and zip codes– but their granularity also requires a larger time investment and more careful maintenance. For businesses who are targeting a single location or small set of locations, this can be a very effective method. But if you want to cast a larger geographic net, managing a multitude of local campaigns may be overwhelming, especially if you’re managing your own campaigns. Another option is running nationwide ad campaigns and using location-based bid modifiers to adjust when and where your ads show up. However, this method gives advertisers far less specific control over their campaigns overall. For some businesses, a combination of both techniques can provide a good mix of granular and more generalized ad campaigns.

Be Precise with Location-Based Keywords

Your keywords should reflect the location you want to target, which can be as specific as you like. For instance, “Manhattan legal services” will help you hone in on an even more targeted audience and “New York legal services” would. Experiment with city and neighborhood names (and variations) to find what searchers are looking for. Additionally, make sure that your location information is correct and consistent. One study showed that having mismatched or incorrect location information for your business online can negatively affect the performance of your campaign overall.

Leverage Multiple Landing Pages for Multiple Locations

If you’re focusing in on more than one location, make sure that your landing pages are customized for the correct location. Customizing your landing pages by location helps to reinforce and confirm your brand’s relevance people searching for local businesses. Even simply swapping out bits of landing page copy to reflect the viewer’s location can have a big impact on your conversion rate — and going the extra mile and offering even more geographically specialized content can help improve ad performance even further.

Optimize Your Advertising Assets for Mobile Search

With over three-fourths of all location-based searches being conducted on mobile devices, optimizing your landing pages to be mobile-friendly is a critical part of ensuring that you don’t just get clicks, but conversions. Up to 40% of mobile browsers are likely to bounce if they land on pages that take more than just a few seconds to load, so your assets absolutely must be mobile-ready if you want them to perform well. Take the time to mobile-optimize your ads, landing pages, and any other assets that are a part of your digital marketing funnel to help keep prospects interested and moving towards a conversion.

Take Advantage of Location-Based AdWords Extensions

Be sure to take advantage of mobile ad extensions for AdWords — Google’s locationbased ad extensions allow you to display your business’s address, phone number, and map location and lets viewers see how close your business is to their location. Google reports that these extensions can give your ads as much as a 10% boost in CTR.

Getting from “Near Me” Searches to Conversion with Webrageous

Maintaining local search ad campaigns can be time-intensive, but running effective location-based PPC campaigns will help you attract more local business and take advantage of the growing trends in the mobile search habits of consumers. Webrageous can help you get the best results from your local search campaigns by setting up and maintaining your geotargeted campaigns. Our team of PPC experts has years of experience optimizing digital ad campaigns across a variety of industries and can help you hone in on potential customers that are searching for businesses like yours online. Contact us for a PPC consultation and we’ll get you started on the path to better advertising results today.