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May 17th, 2013
What are the main advantages to be had from marketing your business online via pay per click advertising?
1. Anything from a local to global audience at the touch of a button
The first top advantage of pay per click advertising is that worth nothing is the fact that you can easily select the focus and scale of your target audience at the click of a button in your pay per click advertising account.
If you want to focus your online advertising on a small, localized area, within a few square miles of your business or store, you can choose to do so. If you want to advertise your products or services across more than one continent, you can choose to do so thanks to the technical advantages of pay per click advertising.
Being able to geographically target your audience is a huge pay per click advertising advantage, particularly because the boundaries that you set can be changed at any time. There are also lots of other ways to continue targeting your audience, such as their social or cultural preferences which can be gleaned from your audience’s social networking activities for example. Read the rest of this entry »
Tags: advantages of pay per click, advantages of ppc, advantages of ppc advertising
Posted in Google AdWords, Pay Per Click Tips and Advice, PPC Advertising For Beginners | No Comments »
March 25th, 2013
The journey into paid search advertising or bidding on display networks can be a little frustrating to many new AdWords users. Beginners keen on making progress in their advertising should focus on several key areas in PPC campaign development.
 Below are four tips to help even the most inexperienced PPC advertisers optimize their accounts.
Optimize advertisement text
Though PPC campaigns on the Display Network can also include video and image advertisements, it is the accompanying text that contains the call to action. PPC advertisements should be crafted in a creative way that drives the user towards your website. The words used should be attractive to your ideal customers and unappealing to everyone else. Including prices or descriptive words such as “affordable or premium” can give your audience an idea of whether or not the product or service is suitable for them. This is a fine art, so start practicing your pitch. Read the rest of this entry »
Tags: new ppc advertiser, optimization tips beginners, ppc advertising beginner, ppc optimization basics
Posted in Pay Per Click Tips and Advice, PPC Advertising For Beginners, PPC Management Basics, PPC Management Community, Strategies for Improving PPC Management, Webrageous Blog Community | No Comments »
March 22nd, 2013
When it comes to Pay Per Click (PPC) campaign management, Google AdWords is by far the leading product offered in the industry. With a thriving Display Network composed of hundreds of thousands of websites and blogs, Google AdWords is the ideal platform for any business interested in exposure and long term online marketing success.
With global search engine market share at 88.2% as of February 2013, Google is a global giant in paid search engine advertising. The company’s AdWords PPC campaign management product is home to hundreds of thousands of advertisers and offers lots of ways to capitalize on fluid market trends.
Users have the capacity to reach an audience anywhere online while getting the support required to drive conversions. The platform offers text, image and video formats to best enable users to communicate their message to potential customers. Read the rest of this entry »
Tags: google adwords best advertising, google adwords best marketing, google adwords best ppc network
Posted in Google AdWords, Pay Per Click Tips and Advice, PPC Advertising For Beginners, PPC Management Basics, PPC Management Community, Webrageous Blog Community | No Comments »
March 15th, 2013
Advertising on the Google Search Network through Google Adwords can help your business to generate traffic and conversions on your website while building brand power. Google uses an algorithm to determine the PageRank of your website which, among other factors, is determined by the quantity, quality and relevance of the links other websites make to yours.
 Recently Google announced that it would be streamlining activities it deemed as “unnatural links schemes”. Essentially, this is any behavior that manipulates links to your website or outgoing links from your site. It’s a broad definition but the company clarified by giving users a detailed list of these activities.
As expected, practices that were considered unfavorable included exchanging money, services or products for links, using excessive link exchanging or “link to me and I’ll link to you”, linking to spammers or unrelated websites to improve PageRank and utilizing automated programmes to create links to your website.
If these links are not removed, your company risks being banned from the Google Search Network and paid search with Google Adwords. Though removing these links can be a challenging process, it is a necessary one if you are to safeguard your PPC campaign. Read the rest of this entry »
Tags: bad linkbuilding strategies, pc campaign mistakes, ppc disasters, unnatural links
Posted in online marketing, Pay Per Click Tips and Advice, PPC Advertising For Beginners, PPC Management Basics, PPC Management Community, Strategies for Improving PPC Management | No Comments »
January 31st, 2013
Before we touch on any of the reasons as to why PPC Advertising is better for almost any kind of online marketing campaign than SEO, let us just say that SEO is not a complete waste of time. Our intention is not to bad mouth SEO.
SEO can be very effective, particularly when used in conjunction with PPC Advertising Campaigns, and this is not something that we are trying to refute entirely.
However, in our experience, PPC Advertising is better than SEO if you are looking for online marketing results and you want them fast. If speed and profit are the top two aims of your online marketing strategy, PPC is always going to be the best form of online advertising. SEO is always going to be running up behind.
Why?
Because SEO takes longer, you have less control over your audience, less control over who you compete with and less control over where your audience navigates to when they go to your site. With SEO you have to cover everything! You have to account for all possible events and this is, quite simply, a huge amount of work. Read the rest of this entry »
Tags: ppc advertising, PPC Best Online Advertising, PPC Best Online Marketing, PPC Marketing, PPC vs SEO
Posted in PPC Advertising For Beginners | No Comments »
January 30th, 2013
“I get by with a little Google AdWords Help from my friends,” is how the real Beatles hit song goes – a few years into the future that is – and the phrase really couldn’t be truer if it wished to be with the help of a genie and fairy godmother in tow at the same time.
Even if you are a real veteran, a real Google AdWords dab hand at managing online campaigns, you still need help and advice when it comes to the management of your Google AdWords Campaigns. We all need help and advice. It is useful and healthy to see things from another’s perspective and to get an objective eye on certain matters whenever possible. Particularly in the world of online marketing, as it changes all the time and new techniques are being developed on a daily basis to make advertising campaigns even more successful.
What kind of Google Adwords Help is available?
There are a number of different ways in which you can get your hands on some Google AdWords Help. It is always best to investigate a little into the sources that you come across, but the variety is out there for the taking. Read the rest of this entry »
Tags: Need Google AdWords Advice, Need Google AdWords Help, Need Google AdWords Support
Posted in PPC Advertising For Beginners, PPC Management Basics, PPC Management Community, Strategies for Improving PPC Management | No Comments »
December 6th, 2012
While it’s easy to set up an AdWords account in order to run ads on Google, it’s even easier to manage your advertising campaigns poorly. In the process you’ll waste a lot of time and even more money.
 Paul Downs, a small business owner who manages his own AdWords campaigns, shared in the New York Times that his campaign was being wasted on the wrong people, “Google’s algorithm saw the total number of clicks generated as evidence of success, regardless of whether we closed any business. By all of its own metrics, the AdWords campaign was a home run. I had received lots of impressions and bought lots of clicks. The only problem was that these apparently were the wrong clicks.”
Here are six ways you could fail with AdWords if you don’t plan ahead:
Failing to Link to a Landing Page
Website visitors will be lost in the shuffle if you send them to your home page. By setting up a custom landing page with either a plugin or an HTML company, you’ll be able to convert your AdWord leads into sales since you can keep the process simple and focused on one action. Keep the copy simple and limited to what you want your visitors to do—such as subscribing to a newsletter, making a purchase, or downloading a free sample. Read the rest of this entry »
Tags: Google AdWords Advice, google adwords failure, google adwords help, google adwords mistakes
Posted in Guest Post, Pay Per Click Tips and Advice, PPC Advertising For Beginners, PPC Management Basics, PPC Management Community | No Comments »
April 9th, 2012
Which companies are the most likely to benefit from pay per click advertising? You’ve got it. SMBs. They have the most to gain, such as local clients, while working on a small budget not suited for most other forms of advertising apart from in the local newspaper or radio station.
Small and medium businesses (SMBs) in the U.S. have so much to gain from pay per click. There are very few advertising  forms that allow companies to spend as much or as little as they want on their advertising campaigns and still have a chance of coming up against the big players.
Pay per click advertising does this. It allows any advertiser the chance to succeed if they have the right keywords, keywords bids, targeting, advertisement text and landing pages, for example. With great PPC management even advertisers with the smallest budgets can succeed.
However, it is also true that SMBs have the most to lose. Statistics show that most SMBs that go under fail to resurface. With pay per click advertising, the risks of damaging your reputation online or losing your company’s advertising dollars are real. A poorly managed campaign can have dire consequences on an SMB. Read the rest of this entry »
Tags: Google AdWords for SMBs, Pay Per Click for SMBs, Pay Per Click for SMEs, Pay Per Click Manager, PPC for SMBs
Posted in Pay Per Click Tips and Advice, PPC Advertising For Beginners | No Comments »
April 2nd, 2012
When it comes to running a successful Google AdWords campaign, there is one thing that you absolutely must do to succeed – research.
Research is a crucial component of all aspects of a Google AdWords campaign, from keywords, advertisement text and calls to action to reporting tools and targeting. With Google AdWords, not only must you be well-read in terms of all the rules to be followed but it also helps if you are qualified, in order to ensure that you have done as much research as possible.
The best way of all, particularly if you do not have time to research, is to outsource the running of your campaigns to Google AdWords managers who have done the necessary research already.
Either way, whether you are doing it on your own or you’ve hired an expert, here are a few areas of Google AdWords where research is absolutely critical: Read the rest of this entry »
Tags: google adwords management, Google AdWords Manager, Google AdWords Research, Pay Per Click Research
Posted in Pay Per Click Tips and Advice, PPC Advertising For Beginners, Strategies for Improving PPC Management | No Comments »
December 26th, 2011
If you do not already have a solid online marketing campaign for your business, then you are seriously behind. However, if you are marketing your business online, but you are unsure about what kind of online marketing approach to take, keep reading…
Why should you invest in PPC advertising?
 PPC advertising is the best form of online marketing if you are looking to soar to the top in the quickest amount of time possible.
With PPC advertising, when you write effective advertisement text, when you bid successfully and use your budget (however large or small) to the maximum and when you analyze the data from your campaign to optimize your online marketing strategies as best as possible, the results that you can achieve from PPC advertising start to come through quicker than any other form of online marketing.
PPC advertising, within a matter of days (sometimes from one day to the next) can start to bring in effective results when managed correctly and by PPC advertising experts (like those at Webrageous) who know exactly what to do to manipulate the campaigns to their full potential.
PPC advertising also offers you ultimate control over your online marketing. You can decide which people in the world will see your advertisements, at what times of the day they will see them, how much each advertisement costs you and where your advertisement appears on the search engine results page.
Read the rest of this entry »
Tags: Best Online Advertising, Best Online Marketing, best ppc, Best SEO, Best Social Networking
Posted in online marketing, PPC Advertising For Beginners, SEO tips | 1 Comment »
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