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March 15th, 2013
Advertising on the Google Search Network through Google Adwords can help your business to generate traffic and conversions on your website while building brand power. Google uses an algorithm to determine the PageRank of your website which, among other factors, is determined by the quantity, quality and relevance of the links other websites make to yours.
 Recently Google announced that it would be streamlining activities it deemed as “unnatural links schemes”. Essentially, this is any behavior that manipulates links to your website or outgoing links from your site. It’s a broad definition but the company clarified by giving users a detailed list of these activities.
As expected, practices that were considered unfavorable included exchanging money, services or products for links, using excessive link exchanging or “link to me and I’ll link to you”, linking to spammers or unrelated websites to improve PageRank and utilizing automated programmes to create links to your website.
If these links are not removed, your company risks being banned from the Google Search Network and paid search with Google Adwords. Though removing these links can be a challenging process, it is a necessary one if you are to safeguard your PPC campaign. Read the rest of this entry »
Tags: bad linkbuilding strategies, pc campaign mistakes, ppc disasters, unnatural links
Posted in online marketing, Pay Per Click Tips and Advice, PPC Advertising For Beginners, PPC Management Basics, PPC Management Community, Strategies for Improving PPC Management | No Comments »
March 14th, 2013
Effective Pay Per Click branding campaigns should be supported by what marketers refer to as “link-building”. This is the dynamic process of driving traffic to your website via links from other website sources.
 You can create links in many ways. Popular methods include: contributing content to other websites operating in your industry, posting information on online forums and message boards and writing replies in the comment sections of blogs.
The higher the quality, quantity and relevance of links leading to your website, the higher your website’s PageRank or appearance in Google search results. A high PageRank will positively affect your Quality Score and since the success of your PPC branding campaign is in part tied to Quality Score, link-building is just as essential for the PPC manager as it is for the SEO specialist.
PPC campaign benefits of having a high Quality Score include; Read the rest of this entry »
Tags: branding campaign tips, ppc branding campaigns, ppc link building strategies
Posted in Pay Per Click Tips and Advice, PPC Management Basics, Strategies for Improving PPC Management | No Comments »
March 13th, 2013
Google AdWords mobile Pay Per Click advertising campaigns can give your website the push it needs to capitalize on the growing smartphone market. Mobiles offer us previously unknown opportunities to create and consume content, purchase products and utilize services at sometimes lightning-fast speeds. However, should mobile device users be specially targeted?
Mobile search is growing at a rapid rate and with it equal opportunities for businesses to break into this highly valuable paid search advertising. Google AdWords Pay Per Click advertising experts are encouraging businesses to get ahead of the competition and to start their mobile campaigns immediately. If this were the stock market, the time to buy-in would definitely be now.
How is Mobile Search Special?
Currently the market for popular keywords on desktop search is extremely competitive and can be a challenge for less established PPC campaigns. More than likely, a lot of your competition isn’t tuned into mobile advertising, so why not strike while the iron’s hot? The proof is in the balance sheet, creating mobile PPC campaigns can increase your business’s exposure at a lower cost to you (generally lower CPC rates) while shoring up your return on investment.
Read the rest of this entry »
Tags: Google AdWords Mobile Network, mobile pay per click, mobile pay per click strategies
Posted in Mobile network pay per click, Pay Per Click Tips and Advice, Strategies for Improving PPC Management | No Comments »
January 29th, 2013
PPC Management is full of tricks and ideas and strategies and effective approaches. We cannot cover them all, especially if we are a small, local business, without the time and energy to do so. Therefore, what are the two essential online marketing strategies for local retailers to focus on above all else to ensure online marketing success?
Keep reading to find out… Read the rest of this entry »
Tags: Local Retail Marketing Strategies, Local Retailers, online marketing strategies, Online Marketing Strategies Local Retailers
Posted in online marketing, Pay Per Click Tips and Advice, SEO tips | No Comments »
January 29th, 2013
Most experienced pay per click advertisers know that long tail keywords offer high conversion rates for less money and as such they help to generate a much healthier return on investment at the end of every month.
Experienced pay per click advertisers know this about long tail keywords because they understand that people searching for “cheap hostel accommodation Cusco Peru” has been doing a lot more research than someone who types in “hostel Peru” and is therefore more likely to convert.
Therefore, it is abundantly clear that investing in long tail keywords is an effective step in the right direction for any pay per click advertiser. Long tail keywords should feature in every single pay per click management campaign in some way. The point of focus, however, is to work out how best to incorporate these keywords and how to manage them without letting your keyword lists and ad groups get way out of control. Read the rest of this entry »
Tags: Long Tail Keyword Campaigns, Long Tail Keyword Management, Long Tail Keyword Pay Per Click, Long Tail Keyword PPC, Long Tail Keywords
Posted in Pay Per Click Tips and Advice, PPC Management Basics, Strategies for Improving PPC Management | No Comments »
January 29th, 2013
What do online advertisers want more than anything? Lots of conversions. When we get conversions, we pat ourselves on the back and add them to the success pile so that we can keep count.
As our successful conversion number rises, we feel happier, but conversion analysis should really go a lot deeper than this if we are looking to find ways of making more people convert on a regular basis and turn our happiness into online marketing euphoria.
If we only ever measure the amount of successful conversions, we only ever get access to half of the data and this kind of analysis is seriously lacking in so many respects. Analyzing and having access to the amount of “almost conversions” that occur on your site is even more valuable in some ways than knowing how many people have actually converted.
Why?
If you know how many people almost converted, you can use this data to develop ways of remarketing and making those people follow through to full conversion the next time. Read the rest of this entry »
Tags: Almost Conversion Analysis, Conversion Analysis Funnel, Conversion Analysis Ideas, Conversion Analysis Improvements, Conversion Analysis Strategies, Conversion Analysis Updates
Posted in conversions, Pay Per Click Tips and Advice, Strategies for Improving PPC Management | No Comments »
January 28th, 2013
It is essential to understand that keyword research for PPC is very different to the kind of research that is done to find new keywords in SEO. It is also vital to understand that the margin for error with keyword research in PPC is much less forgiving than the error margin for SEO.
This is why so many advertisers seek out the expert advice and management skills of PPC specialists when looking to better optimize their use and choice of keywords. If you take your time investigating into SEO keywords and you make continual changes to the keywords that you focus on, you do not run the risk of losing out financially.
On the contrary, PPC keyword research can be costly. You need to be very clear about the kind of keywords you invest in, how much money you invest in them and what you are hoping they will do for you in return.
Breaking down the differences between keywords research in PPC and keyword research in SEO for better online advertising success all round. Read the rest of this entry »
Tags: Expert Keyword Research Management, Keyword Research Advice, Keyword Research for PPC, Keyword Research for SEO, Keyword Research Tips
Posted in Pay Per Click Tips and Advice, SEO tips, Strategies for Improving PPC Management | No Comments »
January 26th, 2013
Page Quality and Quality Score are two of the most important things for a website owner to focus on when advertising online or when trying to drive natural and paid search traffic to their website. The higher your page quality in the eyes of Google, the less you pay for your paid search advertising and the higher you rank on the organic search listings.
In recent weeks, Google has been updating the training of its Google Search Quality Raters and the updates provide some useful key points of focus for online advertisers.
One of the main changes is that Google Search Quality Raters will now be responsible for giving individual landing pages their own specific rating. The changes occupy an extensive 32 pages, which have been added to the original Google Search Quality Raters’ Handbook, and conveniently leaked, via related industry forums online for all to see. Read the rest of this entry »
Tags: Google Search Quality Rater Tips, Google Search Quality Raters, Website Page Quality, Website Page Quality Optimization
Posted in Google Updates, Pay Per Click Tips and Advice | No Comments »
January 26th, 2013
Shockley Au, expert in digital marketing, wrote a highly interesting article on how to pause an AdWords keyword. The science, dedication and detail of his article are proof alone of the extensive experience and understanding needed to really optimize a pay per click campaign and really succeed via pay per click advertising.
It’s true that the pay per click advertising medium is designed to allow anyone to start running a campaign with either little or no experience, but this really only ever works for very small businesses and for advertisers running a single, simple campaign on a small budget.
Larger companies and multinational organizations need to outsource their pay per click management to pay per click industry experts or employ a digital marketing expert directly to work from within the company on advertising campaigns and marketing strategies. Read the rest of this entry »
Tags: AdWords Keyword Optimization, Keyword Optimization, Pause AdWords Keywords, Pause Keywords
Posted in Pay Per Click Tips and Advice | No Comments »
December 6th, 2012
While it’s easy to set up an AdWords account in order to run ads on Google, it’s even easier to manage your advertising campaigns poorly. In the process you’ll waste a lot of time and even more money.
 Paul Downs, a small business owner who manages his own AdWords campaigns, shared in the New York Times that his campaign was being wasted on the wrong people, “Google’s algorithm saw the total number of clicks generated as evidence of success, regardless of whether we closed any business. By all of its own metrics, the AdWords campaign was a home run. I had received lots of impressions and bought lots of clicks. The only problem was that these apparently were the wrong clicks.”
Here are six ways you could fail with AdWords if you don’t plan ahead:
Failing to Link to a Landing Page
Website visitors will be lost in the shuffle if you send them to your home page. By setting up a custom landing page with either a plugin or an HTML company, you’ll be able to convert your AdWord leads into sales since you can keep the process simple and focused on one action. Keep the copy simple and limited to what you want your visitors to do—such as subscribing to a newsletter, making a purchase, or downloading a free sample. Read the rest of this entry »
Tags: Google AdWords Advice, google adwords failure, google adwords help, google adwords mistakes
Posted in Guest Post, Pay Per Click Tips and Advice, PPC Advertising For Beginners, PPC Management Basics, PPC Management Community | No Comments »
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