|| Contact us for more information on managing your pay per
click campaigns. Be sure to ask about our pay for performance pricing.
April 6th, 2013
Google Adwords technology offers advertisers the unique opportunity to “remarket” or continue to target individuals who have already visited their website. Skillful remarketing can help your PPC campaign generate more conversions in a number of ways.
In the world of Pay Per Click, impressions (or views of your advertisements) are the foundation of any successful conversion rate. Remarketing is an excellent strategy to increase conversions through repeatedly displaying advertisements to someone who demonstrated interest by visiting your website.
The remarketing feature gives you the power to further connect with an individual who, for whatever reason, did not complete a purchase. Remarketing helps you to share special offers and other relevant advertisements even when they have turned to other websites on the Google Display Network. Potentially, you can even remarket to prospective clients while they browse the website of your stiffest competition (granted they are members of the Google Display Network).
A skillful Pay Per Click advertising expert will create a special series of advertisements just for remarketing campaigns. Quite often they include compelling offers and further encouragement to go back to his or her website and make a purchase.
Read the connecting article about ppc remarketing strategies for more information and advice about running a remarketing campaign before you actually go to launch.
April 5th, 2013
When deciding what kind of Pay Per Click (PPC) campaign is best for your business, whether local or national, it’s critical that you analyze your target audience. Where are your customers coming from? What is the best platform that will enable you to engage them? Is it best to advertise at the district, state or regional level?
Local and national campaigns give paid search experts the room to make these decisions. Local campaigns offer advertisers the option of showing their advertisements in a narrower geographic area, such as a city.
Where these advertisements are shown is fully determined by the advertisers. National campaigns are PPC campaigns that are shown across the country. These campaigns do not target specific states or regions. Find out more about the differences between local and national pay per click campaigns by reading the article, Important Differences between Local and National PPC Campaigns, on the Webrageous website.
March 21st, 2013
Pay Per Click (PPC) advertising campaigns provide businesses with fresh, engaging and innovative ways to attract consumers they would not otherwise be able to engage.
This paid search method requires campaign managers to bid on search phrases called keywords. The keyword with the average highest bid CPC (cost per click) and Quality Score wins the top rank in the Search Network. The Google Display Network gives advertisers opportunities to display their advertisements on hundreds of thousands of websites across the world.
SEO involves optimizing the structure and content of websites and is a long-term, time consuming method to achieving high organic search results. Though not without merit, it isn’t as dynamic in driving relevant traffic as PPC advertising campaigns. Here are three reasons why; Read the rest of this entry »
March 15th, 2013
Advertising on the Google Search Network through Google Adwords can help your business to generate traffic and conversions on your website while building brand power. Google uses an algorithm to determine the PageRank of your website which, among other factors, is determined by the quantity, quality and relevance of the links other websites make to yours.
Recently Google announced that it would be streamlining activities it deemed as “unnatural links schemes”. Essentially, this is any behavior that manipulates links to your website or outgoing links from your site. It’s a broad definition but the company clarified by giving users a detailed list of these activities.
As expected, practices that were considered unfavorable included exchanging money, services or products for links, using excessive link exchanging or “link to me and I’ll link to you”, linking to spammers or unrelated websites to improve PageRank and utilizing automated programmes to create links to your website.
If these links are not removed, your company risks being banned from the Google Search Network and paid search with Google Adwords. Though removing these links can be a challenging process, it is a necessary one if you are to safeguard your PPC campaign. Read the rest of this entry »
January 29th, 2013
PPC Management is full of tricks and ideas and strategies and effective approaches. We cannot cover them all, especially if we are a small, local business, without the time and energy to do so. Therefore, what are the two essential online marketing strategies for local retailers to focus on above all else to ensure online marketing success?
Keep reading to find out… Read the rest of this entry »
January 27th, 2013
An interesting article, recently featured on Search Engine Land, about mobile advertising data gathered by Google reveals that only 5% of search advertisers are taking full advantage of the benefits of mobile advertising and investing the right amount of cash into their mobile advertising campaigns.
According to the data released by Google, 95% of advertisers are losing out on sales and high ROIs because they continue to manage their mobile advertising campaigns in the same way as their PC / laptop campaigns and because they refuse to invest more money in this area of online marketing.
Author of the article, Greg Sterling, explains that only 55% of online advertisers invest in mobile advertising campaigns and only 5% of this 55% use phone extensions as part of their mobile campaign advertisements. This, according to Google, Wordstream and DataPop, is one of the biggest online marketing errors of 2012. Read the rest of this entry »
August 13th, 2012
We all know that you need regular, quality content, relevant links, PPC to complement your organic SEO, and quality engagement on social media. Unfortunately the list seems to be growing or, at the very least, mutating with each new social platform or Google update.
Good News: content is still king…
You’ve probably heard this time and time again over the last few years. If anything, it is more true than it was a year ago; unnatural linking now carries a penalty, and the only way to gain quality, natural links is to create content that people want to link to.
Your bounce rate also plays a part in your search ranking so you need to ensure that people engage with your content. It doesn’t make sense to spend and spend to get people to come to your site, only to lose them once they’re actually there.
In short: Invest in your content and keep it fresh so that your prospects have a reason to come back. Read the rest of this entry »
June 5th, 2012
If you believe that all online content is good online for your online marketing campaign then you are sadly mistaken. This is just like saying that any type of dish served at a restaurant is a good dish and this is certainly not the case.
We have all been to a restaurant and never gone back because the food was terrible. We went to the restaurant because we were hungry, but humans are not robots. You cannot just give them any plate of food and expect them to be happy. The quality of the food needs to be good to ensure that they come back.
Restaurants need to feed their clients and make them enjoy what they eat. In fact, the objective of eating in order to cure a feeling of hunger is really not the primary reason why people go to restaurants to eat instead of eating at home in the first place. People go to restaurants because they want to taste good food.
Read the rest of this entry »
June 4th, 2012
Whether you’re in the process of creating a new product or trying to find a tagline for you next big marketing campaign, testing the waters is a pivotal step. After all, you wouldn’t want to shell out thousands of dollars on developing a product or campaign only to find out that people don’t have a need for it.
There a number of market research methods that you can use to assess the market validity of your prospective product. Common practices include conducting focus groups, surveys, or in-depth interviews to test ideas. However, while the above-mentioned tactics are effective in gathering data, they can often be time consuming, not to mention expensive.
If you’re someone who doesn’t have the time or budget to conduct elaborate studies, then consider using PPC advertising as your market research tool. Not only is it easy to set up, it’s also very cost-effective, because you’ll be able to control how much you spend on your campaigns.
On to PPC market research
Tim Ferriss, author of the best-selling book The 4 Hour Workweek, was one of the first people to popularize the use of PPC for market research. According to him, when he was choosing the title for his book, he decided to use Google AdWords to A/B test various titles. He created several text ads with different headlines and tracked the CTR of each ad. In the end, the ad with the headline “The 4 Hour Workweek” received the most clicks, and that’s how it ended up being the title of his best-seller. Read the rest of this entry »
May 7th, 2012
What can you do if pay per click fraud constantly weighs on your mind? The benefits of pay per click advertising are great but what happens if pay per click fraud was to rear its ugly head? What would you do?
The good news is that pay per click fraud is not as big a deal as might be suggested. But it does still exist. And as any good business manager will tell you, avoiding the risk before it surfaces is always the best option.
So if you are concerned about pay per click fraud or think you might have already seen the beginnings of it in your pay per click campaigns, it might be time to follow these simple steps.
Pay per click management company Webrageous is an expert in click fraud prevention and we have come up with a few ways you can stop click fraud from appearing. We have spent years perfecting our click fraud prevention and detection tools and we want to help you avoid the risk of pay per click fraud. Read the rest of this entry »