There are many ways in which a PPC Advertiser can track the progress of his or her PPC Google AdWords Campaign using a variety of PPC Tools created by Google in order to make the optimization process as smooth and as effective as possible. However, one of the best PPC campaign management features that Webrageous Studios now offers to its AdWords PPC Clients is its very own version of the Google AdWords Phone Tracking feature.

It is easy to see how many people click on a PPC Advertisement because everything can be traced on the Internet. It is easy to count how many of those clicks convert into conversions. It is easy to figure out which keywords are soaking up the budget and which keywords are delivering constant and profitable traffic to your website. It is easy to track these things because the Internet and the various Google PPC Tools can be used to record all the digital information that internet user activity creates every day.

However, what happens if your website has a telephone contact number? What happens if you receive telephone calls every day? How do you know whether those telephone calls came from someone who saw one of your PPC Advertisements, or someone who was told by a friend via word of mouth about your services, or maybe someone who saw a printed advertisement in one of the places where you advertise offline?

How can you measure all of this? How do you know that the money you are investing in online or offline advertising is actually worth it or not? Is there a way to find out?

If you allow Webrageous Studios to be your PPC Management Company then yes, there is a way… Read the rest of this entry »