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December 6th, 2012
While it’s easy to set up an AdWords account in order to run ads on Google, it’s even easier to manage your advertising campaigns poorly. In the process you’ll waste a lot of time and even more money.
 Paul Downs, a small business owner who manages his own AdWords campaigns, shared in the New York Times that his campaign was being wasted on the wrong people, “Google’s algorithm saw the total number of clicks generated as evidence of success, regardless of whether we closed any business. By all of its own metrics, the AdWords campaign was a home run. I had received lots of impressions and bought lots of clicks. The only problem was that these apparently were the wrong clicks.”
Here are six ways you could fail with AdWords if you don’t plan ahead:
Failing to Link to a Landing Page
Website visitors will be lost in the shuffle if you send them to your home page. By setting up a custom landing page with either a plugin or an HTML company, you’ll be able to convert your AdWord leads into sales since you can keep the process simple and focused on one action. Keep the copy simple and limited to what you want your visitors to do—such as subscribing to a newsletter, making a purchase, or downloading a free sample. Read the rest of this entry »
Tags: Google AdWords Advice, google adwords failure, google adwords help, google adwords mistakes
Posted in Guest Post, Pay Per Click Tips and Advice, PPC Advertising For Beginners, PPC Management Basics, PPC Management Community | No Comments »
June 4th, 2012
Whether you’re in the process of creating a new product or trying to find a tagline for you next big marketing campaign, testing the waters is a pivotal step. After all, you wouldn’t want to shell out thousands of dollars on developing a product or campaign only to find out that people don’t have a need for it.
 There a number of market research methods that you can use to assess the market validity of your prospective product. Common practices include conducting focus groups, surveys, or in-depth interviews to test ideas. However, while the above-mentioned tactics are effective in gathering data, they can often be time consuming, not to mention expensive.
If you’re someone who doesn’t have the time or budget to conduct elaborate studies, then consider using PPC advertising as your market research tool. Not only is it easy to set up, it’s also very cost-effective, because you’ll be able to control how much you spend on your campaigns.
On to PPC market research
Tim Ferriss, author of the best-selling book The 4 Hour Workweek, was one of the first people to popularize the use of PPC for market research. According to him, when he was choosing the title for his book, he decided to use Google AdWords to A/B test various titles. He created several text ads with different headlines and tracked the CTR of each ad. In the end, the ad with the headline “The 4 Hour Workweek” received the most clicks, and that’s how it ended up being the title of his best-seller. Read the rest of this entry »
Tags: ppc advertising, PPC advertising advice, ppc advertising tips
Posted in Guest Post, online marketing | No Comments »
May 15th, 2012
As you have likely heard, Google has recently announced that it is changing the way it approaches keywords in its AdWords campaigns. The new changes are related to the way that exact and broad matches are made.
 These new changes are promising, and they are designed to reduce issues associated with misspellings, plurals, accents and abbreviations. In the past, only exact matches would trigger the ad. Beginning in mid-May, exact match can be used to match broad variants. This new approach is designed to match user intent with the appropriate AdWords.
*Address User Differences
The new changes are designed to address the fact that different people may enter variants of the same keyword during their searches. This has caused lots of marketers trouble in the past, and it often led many firms to create multiple AdWords using various keywords. Now, they can simply choose to include close variants in their campaigns. This will attract more shoppers and promises to make marketing easier.
Read the rest of this entry »
Tags: broad match keywords, Google AdWords Changes, google adwords updates
Posted in Google Updates, Guest Post | No Comments »
March 27th, 2012
A successful Pay Per Click (PPC) campaign can be a cost-effective way to connect directly with your company’s target audience. PPC campaigns are easy to measure and track, providing opportunities for analysis and adaptation that simply aren’t available for many other forms of advertising.
 Hiring an effective PPC manager is the key to running a profitable campaign. However, it’s possible that some PPC managers are trying to fake competency. Dan Slagen writes for HubSpot, “Making a campaign look good on paper could simply mean opting into the content network and showing an Excel chart with increasing leads at a decreasing price, without ever taking the quality of said leads into account.” In light of these challenges, here are some tips on what to look for in a PPC pro.
Perseverance
It’s one thing for a PPC manager to know how to manage an ad word campaign, but it’s quite another thing to be passionate about it in order to persevere when the work becomes frustrating, dull, or monotonous. Read the rest of this entry »
Tags: ppc experts, PPC management, ppc professionals, successful pay per click, successful ppc
Posted in Guest Post, Pay Per Click Tips and Advice, PPC Employment | No Comments »
March 22nd, 2012
One of the most important parts of an advertising campaign is ensuring that it is successful and measuring its performance. Before internet based advertising, tracking a campaign’s successes and failures was hit or miss and required customers to leave feedback. However, with internet based advertising and Google Analytics, tracking advertising through pay per click (PPC) is simple.
 The goal of all advertising campaigns is ultimately to drive sales, so even if your PPC ads are increasing traffic to your website, the ads still need to also be able to generate revenue. One of your most important tools in Google Analytics is the ability to track where visitors go after they arrive at your website. This can not only let you know if the ads people are following end in a purchase but also let you know what part of the website they get to before they leave. If visitors are arriving at the site but all leaving before checkout, the issue may not be with the ad but with the checkout system for the website. Knowing where your problem lies will allow you to fix it.
Additionally, if your ad generates a large number of click-throughs but most visitors leave the site immediately, you know that your ad is not successful. Either you are misrepresenting what the visitor should expect when clicking your ad, or you are not targeting your correct audience. Google analytics allows you to track your visitor bounce rate, which is the number of people who left the site without visiting any pages except the entrance page. By tracking the bounce rate caused by your ads, you can determine which are most successful at leading customers to a site that they will stay on or purchase from. Read the rest of this entry »
Tags: google analytics advice, google analytics help, google analytics management, google analytics strategies, google analytics tips
Posted in Guest Post, Pay Per Click Tips and Advice, PPC Management Community | No Comments »
January 9th, 2012
Simply like any other kind of business that desires to draw and increase more consumers, law firms make use of various marketing strategies that will help them to gain more customers.
 Whether they make their own marketing promotions or use the services of an advertising agency, law firms are free to choose how they wish to notify the public of their services. Gaining acknowledgment for the firm means that prospective clients may prefer their firms over their contenders.
If you want to know something more in this regard, you may browse through oakviewlaw review. However, before you choose any law firm, you need to be aware of the various marketing strategies that they employ.
Online marketing
Promoting any kind of enterprise over the Internet isn’t as easy as it seems to be. The marketing strategy needs to be carefully planned and properly thought of. Promoting law firms need tremendously intellectual and convincing marketing resources that will be capable of attracting potential customers and make them trust your law firm immediately. Read the rest of this entry »
Tags: law firm marketing strategies
Posted in Guest Post, PPC for Law Firms | No Comments »
September 27th, 2011
For businesses, there is both an intense attraction and an intense fear of social media.
 While it is a cheap and powerful way to connect with customers, both new and established, it’s also seen as a medium without control and with a level of immediacy that isn’t compatible with corporate hierarchy, even for a medium-sized businesses.
For businesses accustomed to press releases and ad campaigns, social media can be a frightening thing. However, with the risk comes the potential for great rewards and many businesses that have seized upon it have done very well.
On that note, here are just ten examples of businesses that bet on social media and had it pay off in a big way. Read the rest of this entry »
Tags: corporate businesses, online marketing, social media
Posted in Guest Post, online marketing | No Comments »
September 23rd, 2011
I’m sure you’ve heard the phrase, “Don’t put all your eggs in one basket”, and when it comes to online business and marketing the sentiment couldn’t be truer.
 Whatever kind of business you have online one thing is certain. You need traffic! Without visitors to your website you won’t make any sales regardless of what product or service you provide.
The two most common ways of bringing traffic to your websites are PPC and SEO.
Just a refresher for those who may be new to the Internet. PPC stands for pay per click advertising, and SEO stands for search engine optimization.
What Is The Difference?
Read the rest of this entry »
Tags: pay per click, ppc, SEO
Posted in Guest Post, online marketing, Pay Per Click Tips and Advice, SEO tips | No Comments »
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