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May 9th, 2013
Google AdWords launched its Enhanced Campaigns which makes them the best PPC advertising network for mobiles and tablet advertisements.
 As a general idea, Enhanced Campaigns make it possible for PPC advertisers to run a single campaign across all devices: mobiles, tablets and desktops. Desktops and tablets are merged as one controlling device while mobile is set to make adjustments to the base metrics of the campaigns.
Advertisers will now have an easier time managing campaigns as one campaign can already be created to target desktop, tablet and mobile as compared to creating three separate campaigns before. Read the rest of this entry »
Tags: google adwords enhanced campaigns, Google AdWords Mobile Network
Posted in Google AdWords, Google Updates, Mobile network pay per click | No Comments »
May 8th, 2013
“Art, Copy and Code” is Google’s new project which marries the classic storytelling rich in human insights with today’s highly technological digital advertising.
 “Art, Copy and Code” benefits PPC advertisers in crucial ways. It can provide a higher visibility rate for PPC advertisements, drive large qualified traffic to a site, which thereby increases the site’s click-through-rate resulting in a higher Quality Score.
PPC is purely built on data, tools and software. With “Art, Copy and Code” PPC advertisers can utilize the intelligence of Google AdWords, and at the same time bank on what is real, what could touch the audience and what could really grab the audience.
Having both forms of advertising working together, Google provides an all new platform which PPC advertisers can utilize. Read the rest of this entry »
Tags: Google AdWords Management Tools, PPC Management tools
Posted in Google AdWords, Google PPC Management Tools, Google Updates | No Comments »
January 27th, 2013
It is likely that most people who remain up-to-date with the movements and changes at Google AdWords on a daily basis will already be aware of the changes to Google AdWords Free Call Extensions. However, if the recent news has slipped you by, take note of the following facts today in this post:
1. Real Phone Numbers via Call Extensions
Recent developments now reveal that Google has made advancements with its technology so that pay per click advertisers can now use real telephone numbers in the call extension sections of their advertisements. The system for including real numbers is already in place and working fine. Read the rest of this entry »
Tags: Free Call Extensions Changes, Free Call Extensions Updates, Google AdWords Free Call Extensions, Important Changes Google AdWords, Important Updates Google AdWords
Posted in Google Updates | No Comments »
January 27th, 2013
Google +. What is all the fuss? Is it a useful networking tool for online advertisers? If so, how useful?
Google + is going to be very useful to online paid advertisers in the future for one specific reason… The way in which it helps to create circles of contacts that are clearly divided into specific groups and demographics which will make targeting potential customers that much easier.
What is Google +?
Google + is the social networking idea created by the masterminds at Google. It comes complete with a variety of different features which make it an excellent resource for advertisers of many diverse businesses who want to expand on their paid online advertising and reach out via social networking too.
The most important feature of Google + that makes it slightly different to other social media networks (such as Facebook and LinkedIn, for example) is the feature known as Google Circles. This feature allows you to link your contacts in “circles” so that they can be organized by Friends, Work Colleagues, People of Love the Same Music as You, etc.
“Circle” titles are up to you and you simply drag and drop your contacts into the different groups so that it makes sharing information with each group that much quicker and better targeted. The targeting nature of Google Circles is what makes it such a useful tool for online marketing campaigns. (We discuss this in depth further on in the article).
In addition to Google Circles, Google + gives the user the following: Read the rest of this entry »
Tags: google, Google + Marketing, Google + Paid Advertisers, Google + PPC Campaigns, google advertising
Posted in Google Updates, Strategies for Improving PPC Management | No Comments »
January 27th, 2013
An interesting article, recently featured on Search Engine Land, about mobile advertising data gathered by Google reveals that only 5% of search advertisers are taking full advantage of the benefits of mobile advertising and investing the right amount of cash into their mobile advertising campaigns.
According to the data released by Google, 95% of advertisers are losing out on sales and high ROIs because they continue to manage their mobile advertising campaigns in the same way as their PC / laptop campaigns and because they refuse to invest more money in this area of online marketing.
Author of the article, Greg Sterling, explains that only 55% of online advertisers invest in mobile advertising campaigns and only 5% of this 55% use phone extensions as part of their mobile campaign advertisements. This, according to Google, Wordstream and DataPop, is one of the biggest online marketing errors of 2012. Read the rest of this entry »
Tags: Google Mobile Advertising, Mobile Advertising, Mobile Advertising Advice, Mobile Advertising Budget, Mobile Advertising News, Mobile Advertising Spend
Posted in Google Updates, online marketing, Strategies for Improving PPC Management | No Comments »
January 26th, 2013
Page Quality and Quality Score are two of the most important things for a website owner to focus on when advertising online or when trying to drive natural and paid search traffic to their website. The higher your page quality in the eyes of Google, the less you pay for your paid search advertising and the higher you rank on the organic search listings.
In recent weeks, Google has been updating the training of its Google Search Quality Raters and the updates provide some useful key points of focus for online advertisers.
One of the main changes is that Google Search Quality Raters will now be responsible for giving individual landing pages their own specific rating. The changes occupy an extensive 32 pages, which have been added to the original Google Search Quality Raters’ Handbook, and conveniently leaked, via related industry forums online for all to see. Read the rest of this entry »
Tags: Google Search Quality Rater Tips, Google Search Quality Raters, Website Page Quality, Website Page Quality Optimization
Posted in Google Updates, Pay Per Click Tips and Advice | No Comments »
January 26th, 2013
Wait a minute! How can it be that giving Internet users the option to mute or turn off my advertisements is a good thing?
Stop thinking about things from the advertiser’s perspective and consider them from the consumer’s point of view. When you have more control over what you buy and the level of advertising you are bombarded with on the Internet, the better you feel.
Imagine signing up to an e-newsletter that you cannot unsubscribe from. Imagine how irritating it would be to keep receiving an email from a company that you had no interest in. Imagine how annoyed you would become with that company and imagine all the terrible things you might end up saying about them to friends, family and other random people on the Internet.
Giving consumers more control over the advertising that they are presented with is one of the best ideas Google has put in place over the past two months because it gives consumers peace of mind and advertisers a much better chance at controlling advertising spend and increasing sales at the same time. Read the rest of this entry »
Tags: Google Innovation, google news, Great News for Advertisers, Internet Users Mute Google Display Advertisements, Internet Users Stop Google Display Advertisements
Posted in Google Updates | No Comments »
January 25th, 2013
You might be penalized for buying links or organizing any kind of venture which culminates in what Google describes as a “bad link,” but the newest news on Google’s approach to linking is that not all bad links will end up damaging your site’s rating or quality score.
Why? How? When? What!
Google states that it ignores bad links
You did read correctly. Google has recently gone on record for saying that website owners don’t have to worry about every single bad link that they might have associated with their site as, in actual fact, Google is sometimes in the habit of simply ignoring bad links and moving on. Google ignores links on Updowner.com, for instance, which as most people are aware is considered to be the source of a bad link.
Therefore, even though good links and bad links do exist, website owners don’t need to be so worried about the bad links that they have driving traffic towards their sites from now on. Google has spoken and confirmed its stance on the matter quite clearly. Read the rest of this entry »
Tags: Google Ignores Bad Links, Google Link Building News, Google Link Building Tips, Google Link Building Updates
Posted in Google Updates | No Comments »
January 25th, 2013
Most people are aware that Google is one of if not the most influential and powerful search engines of all time and therefore anything that Google chooses to do is of immediate interest and importance to all online marketers in every industry all over the world.
When Google changes its algorithm, everyone needs to buck up and pay attention to the effects that these changes will have on the marketing campaigns that they manage. The recent changes to the Google algorithm, known as Penguin, have affected the marketing campaigns of a number of companies (good enough to share their findings with fellow advertisers) and these changes may well have affected your campaigns too. Have you checked?
There are no hard, fast, golden rules when it comes to Google. There isn’t a Google Marketing Pamphlet that is handed out to everyone, making it easy to see how to climb up in the rankings. Where would the fun be in that? However, with careful study and the support of professional online marketing experts on your side, you will be able to see whether or not your online marketing campaigns need to adjust to the new Google algorithm or not.
Read the rest of this entry »
Tags: Google Changes Algorithm, Google Renews Algorithm, Google Updates Algorithm, New Google Algorithm
Posted in Google Updates | No Comments »
October 12th, 2012
Presumably Google must have given permission for its company to feature as the main backdrop to the new film, “The Internship,” starring Vince Vaughn and Owen Wilson and due to be released in cinemas next year. Google AdWords Advertisers are naturally on the edge of their seats to see how the online marketing mother ship fairs on the red carpet in the months to come.
 The question is will “The Internship” be as successful as Facebook’s representation in the glittering Hollywood production, “The Social Network,” or will it fall strangely flat on its face?
The basic plot features Vaughn and Wilson as two 40-somethings, looking to start their careers over from scratch by joining the internship team at Google in an effort to begin working their way from the bottom up for one of the world’s most beloved search engine giants.
The problem is that Vaughn and Wilson’s representation of intern life at Google – free food, endless hours of ping pong games and nap-taking – is not at all accurate. It is doubtful that the real Google interns, who are also at the top of their game before they even get to the Google intern stage, are going to be too impressed with the poor consistency that the film intends to project.
However, maybe it might be an opportunity for those of us who love Google to just sit back and have a good old laugh at what we all know is just the regular Vaughn and Wilson cinema fun. Only time will tell.
What is for certain is that Google’s popularity knows no bounds. PPC domination is now a thing of the past. Google is now aiming to get its face firmly planted at the Oscars.
Tags: The Internship Google, The Internship Hollywood, The Internship Vince Vaughn, Vince Vaughn Google
Posted in Google Updates | No Comments »
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