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March 31st, 2011
 In general, the internet audience prefers to watch and listen to videos than read articles. In our visual influenced society (film, TV and online internet channels being some of our favorite past times), those businesses which are still not making full use of video as a way of advertising their services or products are going to continue to fall even further behind their competitors.
Indeed, it is not only important to incorporate video into your Google AdWords Pay Per Click Advertising Campaign, but it is important to incorporate video into your website and to promote your online profile in general.
Most human beings love video and as your target audience is definitely going to be human, video must form a significant part of your business online. Youtube is one of the biggest and most visited websites in the world. Google AdWords Pay Per Click Advertisers must tap into this video loving audience in order to stay one step ahead of advertising competitors. For this reason, Webrageous Studios wants to draw your attention to the Google AdWords Pay Per Click Video Preview feature in today’s post. Read the rest of this entry »
Tags: Google AdWords Pay Per Click Feature, Google AdWords Pay Per Click Management Tools, Google AdWords SERP Features, Google AdWords Video Preview
Posted in Google PPC Management Tools, Google Updates | No Comments »
March 29th, 2011
 Google AdWords has released its first API Upgrade of the year and the developments listed look, as always, extremely promising.
The one thing that Google always does well is to listen to the needs of Google AdWords Pay Per Click Managers and Google AdWords Pay Per Click Advertisers and then act upon those needs. Google AdWords Pay Per Click, thanks to this most recent API Upgrade, is about to get even better. Allow Webrageous Studios to give you all a quick low-down on the recent developments…
Google AdWords API v201101 is going to include the following Pay Per Click Management features and tools: Read the rest of this entry »
Tags: Google AdWords API, Google AdWords API Upgrade, google adwords updates, Google AdWords Upgrades
Posted in Google PPC Management Tools, Google Updates | No Comments »
March 25th, 2011
What is a Google AdWords Mobile Instant Preview?
 It’s a fantastic little feature that has recently been officially rolled out to all Android phones by Google AdWords to enable mobile internet users view thumbnails of the landing pages that they would be directed to were they to click on any given Pay Per Click Advertisement.
Why is this such a great little Google AdWords feature for all Google AdWords Pay Per Click Advertisers?
It’s fantastically helpful to the internet user, that’s why.
Mobile devices have much smaller screens in comparison to PCs, MACs and laptops. Therefore, it can sometimes be difficult to make a decision about which advertisement you want to click on when browsing through a Google search. It can also be extremely annoying for the internet user to keep clicking on advertisements only to then hit the back button because you’re not happy with your selection. Read the rest of this entry »
Tags: Google AdWords Mobile Instant Preview, Google AdWords Mobile Network, Google AdWords Pay Per Click Mobile Tools
Posted in Google PPC Management Tools, Google Updates | No Comments »
March 17th, 2011
 One of the best things about advertising through Google AdWords is that Google is always working to make the experiences of both advertisers and internet users as positive and effective as possible. One of the most recent developments for Google AdWords Advertisers is that all campaigns can now be set up to automatically optimize using conversion data.
In case you are unaware, Google encourages its Pay Per Click Advertisers to run more than one advertisement for any campaign that is being run through Google AdWords. It is important to run more than one advertisement so that you can optimize those advertisements with more success and efficiently target the various different sections of your target audience.
However, in the past it has only ever been possible to optimize Google AdWords Pay Per Click Campaigns automatically in relation to CTR.
Tags: optimize conversions, optimize conversions automatically, optimize google adwords conversions
Posted in Google PPC Management Tools, Google Updates | No Comments »
February 16th, 2011
 If your law firm uses Google AdWords to advertise its services via Google AdWords Pay Per Click then things are going to get even better now.
Google continually aims to improve its Pay Per Click services and the most recent development specifically applies to the use of negative keywords across your campaigns. To make things easier, Google has recently developed a tool which allows Pay Per Click Advertisers to use a single negative keyword list across multiple campaigns.
Attorney marketing of any kind can be improved even further thanks to this development as it saves on a huge amount of time which the Pay Per Click Advertiser or Pay Per Click Manager can then use to do other more important things to the campaigns throughout the day.
For example, law firm marketing might always include the word “free” as a negative keyword across multiple campaigns if “free” is not an area of the law firm’s services that it wants to promote through marketing online. Read the rest of this entry »
Tags: adwords negative keywords, google adwords negative keywords, negative keywords, pay per click attorney marketing
Posted in Google PPC Management Tools, PPC for Law Firms | No Comments »
February 10th, 2011
 The time has come to really go mobile.
Smart phones and access to the Internet via your mobile whilst on the move is changing the face of online marketing again and Google has responded with yet another fantastic AdWords tool in order to meet this current development head on, as always, a step ahead of the rest.
The Mobile Keyword Tool can be found in the “Advanced Options “tab in your AdWords Account and it is fairly simple to use.
It allows you to get keyword ideas not just for desktop search, but for mobile WAP search (most feature phones) and full Internet browser search (iPhone, Android, and other high-end smartphones) as well.
What does this mean?
It means that you can optimize your keyword lists for mobile search with more success and know-how. It also means that you can study those mobile keywords by average CPC, competition level, search share, and other metrics in order to target mobile search campaigns.
Why should the average PPC Advertiser suddenly start putting all their effort in to the development of keywords and campaigns for the mobile search network? Read the rest of this entry »
Tags: adwords mobile keyword tool, google mobile keyword tool, mobile adwords tools, mobile pay per click
Posted in Google PPC Management Tools | No Comments »
February 1st, 2011
 Webrageous Studios has already brought you recent updates about the various new features of the Bid Simulator Tool in Google AdWords. For example, we have already highlighted new features such as Estimated Top Impressions (click to read the article if you missed out) and how this new feature of the AdWords tool can be very useful for running tests and making informed financial decisions.
However, AdWords seems to be making improvement upon improvement with many of its tools at present and the Bid Simulator Tool is of no exception.
The most recent update that AdWords has made to this tool is that you can now view and run bid simulations across keywords within an entire ad group at the same time, which Google hopes will make the PPC Management work of the average PPC Manager faster and more effective immediately after beginning to use the feature. Read the rest of this entry »
Tags: adwords bid simulator tools, bid simulator tool, bid simulator tool improvements
Posted in Google PPC Management Tools, New PPC Management Tools | No Comments »
January 17th, 2011
 The new AdWords Keyword Tool was released in September 2009 and it continues to get better all the time, thanks to the dedicated work of the masterminds working behind the scenes at Google.
So, what can the AdWords Keyword Tool do today that it couldn’t do before it was updated?
- Search for keywords in your list by inclusion or exclusion search boxes
- Expand your keyword list with a new “more like this” button in the keyword list
- Show results that are only closely related to the keywords selected in your list
- Starring keywords to keep those keywords in a special starred list
- View selected keywords in a text format to be able to edit them and paste them in a spreadsheet or into the AdWords Editor.
Why has Google made these changes? Read the rest of this entry »
Tags: google adwords keyword tool, google adwords tools
Posted in Google PPC Management Tools, Google Updates | No Comments »
January 6th, 2011
Google invents new tools for AdWords PPC by the dozen and each one is useful to somebody in the field of AdWords PPC Management. Indeed, Webrageous Studios makes use of a number of Google AdWords tools when managing the PPC Campaigns of its various PPC Clients and enjoys the speed and analytical sharpness that the tools offer.
One of the newest Google AdWords Tools on the block is the Click-Type Tool, which is very useful for determining how an internet user arrived to your website and which links or advertisements elsewhere on the Internet are driving the majority of the traffic your way. Read the rest of this entry »
Tags: adwords click type tool, adwords tools, google adwords tools, ppc tools
Posted in Google PPC Management Tools, New PPC Management Tools | No Comments »
January 4th, 2011
Are you a PPC Manager with an incredibly heavy workload? Do you have lots of PPC Campaigns to manage for a variety of PPC Clients with differing PPC needs? Do you find that you are always attached to the computer and that it is hard to differentiate between work and play?
If so, then the new Google AdWords Automated Rules tool is probably something that is going to help you greatly as we move into the New Year.
At present, the Google AdWords Automated Rules tool is only available to some PPC Advertisers in the US, but this will soon become ALL advertisers in the US and then eventually, but much later, the tool will probably be made available to those PPC Advertisers outside of the US too.
Tags: adwords automated rules, automated rules, google adwords tools
Posted in Google PPC Management Tools, New PPC Management Tools | No Comments »
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