January 29th, 2013
What do online advertisers want more than anything? Lots of conversions. When we get conversions, we pat ourselves on the back and add them to the success pile so that we can keep count.
As our successful conversion number rises, we feel happier, but conversion analysis should really go a lot deeper than this if we are looking to find ways of making more people convert on a regular basis and turn our happiness into online marketing euphoria.
If we only ever measure the amount of successful conversions, we only ever get access to half of the data and this kind of analysis is seriously lacking in so many respects. Analyzing and having access to the amount of “almost conversions” that occur on your site is even more valuable in some ways than knowing how many people have actually converted.
If you know how many people almost converted, you can use this data to develop ways of remarketing and making those people follow through to full conversion the next time. Read the rest of this entry »
May 9th, 2011
Think of the path to pay per click conversions like a trail that leads your customers home. If you leave a trail of breadcrumbs like in Hansel and Gretel, chances are birds are going to eat your trail and your customers will get lost along the conversion path.
Make your pay per click conversion trail obvious! Big red flags that point your customers in the right direction are going to avoid having your customers lose their way, get scared and turn back, or get bored of looking for the signs and leave the conversion path altogether.
So how do you lay out a trail that is going to keep customers on the path to making a Pay Per Click Conversion?
When laying out a pay per click conversion trail, it is important to think about what your customers want to see next. On every page, you want to make sure the customer has something interesting to look at and that the next step in the conversion process is very clear. Make it very obvious what they need to do next.
By simply providing a place for them to go next you will have created a pay per click conversion trail for your customers to follow that ensures they don’t get lost.
Also, do not disappoint your visitors. Make very sure that the promise you have made them if they click on a link leads them to that page. When people click on a pay per click advertisement about a product then they should expect to see that product on the next page. Read the rest of this entry »
February 11th, 2011
It is becoming even more difficult to find basic contact information on websites these days. At times it appears that inconveniencing the online customer is actually fashionable and this is of course only going to alienate your clients unnecessarily.
It seems ridiculous that when someone clicks on a link which they expect to take them to a simple page with clear contact details on it that they get sent somewhere else first in order to fill in a form or sign up for something for free but that you still don’t want. If you want to increase conversions your website links and access to contact details must be user-friendly.
No matter how good your pay per click manager is and no matter how well your pay per click campaign is doing, your business could be attracting more conversions if you paid more attention to your links and to your website’s usability and navigation.
This is primarily important in order to improve pay per click results, of course, but it is also essential in order to strengthen your online presence as a whole, specifically through organic search. Read the rest of this entry »
January 12th, 2011
To begin with, any Web Designer working on any website cannot be expected to know about how to design a website for conversion optimization purposes.
Because conversion optimization is an entire science in itself. It doesn’t even feature as a topic on any web design course that a Web Designer may haven taken. Webrageous Studios recognizes this fact and therefore, when working with the Web Designers who are contributing to the websites of those US law firms who offer drug liability legal support, Webrageous aims to give training and support to those designers instead of throwing blame their way when campaigns show poor conversion results.
What Should a Website Designer Know About Conversion Rate Optimization?
When working on the drug liability marketing campaigns of its US law firm clients, Webrageous Studios ensures that the Website Designer is aware of the following: Read the rest of this entry »
October 19th, 2010
It is really important to analyze and increase the amount of conversions your PPC Campaign achieves, for obvious reasons, and therefore Webrageous Studios would like to outline a number of ways in which your website can be optimized to force those interested internet users to finish the process and convert every time.
The conversion advice which follows has one thing in common…
Every idea that Webrageous shares in this post on conversion optimization today is as easy as pie. Read the rest of this entry »
September 29th, 2010
“How do I improve my conversion rate?” is a question asked by PPC Advertisers all the time.
It is true that conversion rates can be improved greatly by concentrating on landing pages.. Landing pages in PPC campaigns are excellent places in which to begin placing more time and effort because the better the landing page, the more likely the internet user is to convert.
Poor landing pages exhibit characteristics including the following: Read the rest of this entry »
April 8th, 2010
Conversion is THE word in PPC advertising. It is, quite simply, the bread and butter of PPC Management and if you still don´t know what it means….. read on!
A conversion, explained in more detail on our website, is the way in which any PPC advertising campaign is judged and measured. Without conversions, money is being wasted. Without conversions, nobody is buying your product or wanting to use your service. Without conversions, you need to find yourself a PPC Account Manager fast (why not start by contacting one of our PPC Account Managers at Webrageous Studios?) because everything that you are trying to do in terms of advertising is a pointless use of your time. Read the rest of this entry »
April 8th, 2010
We all know that conversions are one of the most singularly important factors to consider and monitor when running a PPC advertising campaign. Advertisers know it, PPC Account Managers at Webrageous Studios know it and internet users are increasingly more and more aware of it at all times. Perhaps this is one of the reasons why securing those all important conversions is sometimes difficult. The consumer is just too well educated! Read the rest of this entry »