Any PPC Manager will already know that the masterminds at Google seem to work around the clock to develop tool after tool and application after application in order to make PPC Management easier and more effective. At the same time, all these new developments also add to the difficulty of working within the Google AdWords System because there is always something new to learn. Maintaining a careful eye on the developments in PPC at Google is both essential and very demanding.
For that reason, this post highlights three more of the best PPC Management Tools from Google that have recently been announced, one of which is still in the Beta Testing Stage at present. This blog, in general, aims to filter through as much of the Google News that is possible as and when the information becomes available, because Webrageous Studios knows how useful it is to have someone filter through the bundles of information for you and to present that information in a much more user friendly manner.
Therefore, the following three Google Management Tools are listed below at lighting speed with the focus being on highlighting the basic facts of each in turn. We hope you find this post useful in terms of content and format.
Google AdWords Adds More AdWords Reporting
Google Analytics now includes three new AdWords reports: Day Parts Reports, Destination URLs Reports and Placements Reports. Google AdWords has produced an excellent video on the subject of the new reports available on the Google Analytics Blog. The video clearly explains the various new dimensions and clickable tabs that now exist in each of the new AdWords reports. Watch the video and read the detailed blog post to gain a solid understanding of the new features that will make the day to day analysis of a PPC Management campaign even more accurate.
Google AdWords Campaign Experiments Tool is in Beta Testing
The New Google AdWords Campaign Experiments Tool (or ACE for short) is now in the Beta Testing Stage at Google and it looks to be a really promising product.
Naturally, as it is still in the Beta Testing Stage it is not yet available to everybody. Google actually has to personally invite you on to the trial program to work with this new tool. However, it is worth getting to know a little bit about the product now, even if you have to wait a little longer to begin reaping the benefits from it in your PPC Campaigns.
Basically, the tool enables you to compare the possible effects of a new, “experimental” PPC campaign against that of an old, “existing” campaign that you happen to be working on at the time. The tool allows you to examine both PPC campaigns and it supplies you with a breakdown of how the two campaigns compare. It can tell any PPC Manager whether the changes that are being proposed in the new campaign are likely to have positive effects on a client’s PPC advertising success or not. Cool, huh?
Take a look at the video below:
Introducing Google Sitelinks
Out of all three PPC Management updates from Google presented in this post, this new tool is certainly the best. Google Sitelinks is a way of formatting your PPC advertisements in order to attract more converters, drive more traffic to your site and land internet users on the pages that they really want to see. When working with this tool it is possible to send users to deeply embedded material from your site by including a number of extra links on any basic advertisement that ordinarily appears on the Google Network.
Google Sitelinks, because it is so fantastically useful is also a little more complex to use. However, it is well worth making the time and effort to learn how to use it to your advantage because the results have the potential to be highly significant. In fact, it is the experience of Webrageous Studios that the CTR of particular PPC campaigns actually doubles through the application of this new tool. Now that is a figure worth capitalizing upon.
With that in mind, the subject of Google Sitelinks has been covered in significantly more detail via an article on the Webrageous Studios Website. If interested in how to use this tool in your day to day PPC Management activities, take the time to read through the article with care and attention.
So, there we have it. Three more quick and informative updates on three more PPC Management Tools from Google that we hope you find useful now and in the future too.