March 27th, 2012
A successful Pay Per Click (PPC) campaign can be a cost-effective way to connect directly with your company’s target audience. PPC campaigns are easy to measure and track, providing opportunities for analysis and adaptation that simply aren’t available for many other forms of advertising.
Hiring an effective PPC manager is the key to running a profitable campaign. However, it’s possible that some PPC managers are trying to fake competency. Dan Slagen writes for HubSpot, “Making a campaign look good on paper could simply mean opting into the content network and showing an Excel chart with increasing leads at a decreasing price, without ever taking the quality of said leads into account.” In light of these challenges, here are some tips on what to look for in a PPC pro.
It’s one thing for a PPC manager to know how to manage an ad word campaign, but it’s quite another thing to be passionate about it in order to persevere when the work becomes frustrating, dull, or monotonous. Read the rest of this entry »
March 22nd, 2012
One of the most important parts of an advertising campaign is ensuring that it is successful and measuring its performance. Before internet based advertising, tracking a campaign’s successes and failures was hit or miss and required customers to leave feedback. However, with internet based advertising and Google Analytics, tracking advertising through pay per click (PPC) is simple.
The goal of all advertising campaigns is ultimately to drive sales, so even if your PPC ads are increasing traffic to your website, the ads still need to also be able to generate revenue. One of your most important tools in Google Analytics is the ability to track where visitors go after they arrive at your website. This can not only let you know if the ads people are following end in a purchase but also let you know what part of the website they get to before they leave. If visitors are arriving at the site but all leaving before checkout, the issue may not be with the ad but with the checkout system for the website. Knowing where your problem lies will allow you to fix it.
Additionally, if your ad generates a large number of click-throughs but most visitors leave the site immediately, you know that your ad is not successful. Either you are misrepresenting what the visitor should expect when clicking your ad, or you are not targeting your correct audience. Google analytics allows you to track your visitor bounce rate, which is the number of people who left the site without visiting any pages except the entrance page. By tracking the bounce rate caused by your ads, you can determine which are most successful at leading customers to a site that they will stay on or purchase from. Read the rest of this entry »
March 12th, 2012
Click fraud is often hyped up in the world of pay per click advertising. There is no doubt that there are many advertisers who experience click fraud. But is it really as big a problem as it is made out to be?
There are some changes that may be detected on your side that may not actually be click fraud at all. However, if you are experiencing click fraud in your pay per click campaigns, there is a way to prevent it. And it just requires the expertise of a pay per click manager experienced in click fraud prevention.
At pay per click management company Webrageous, a click fraud prevention specialist, we know a number of ways to make sure that click fraud is a thing of the past. Our click fraud prevention techniques are simple and easy to install. If you follow this basic guide to click fraud prevention, you will find that click fraud will never be a problem or concern for you again. Read the rest of this entry »
March 5th, 2012
If you break your arm you probably wouldn’t go to an unqualified doctor, would you? If someone smashed into your car you wouldn’t go to an unqualified lawyer. So why do advertisers continue to seek Google AdWords help from unqualified people?
When you first look at Google AdWords and pay per click it might look simple enough for you to take care of yourself or get someone in the office to look after. But achieving success in Google AdWords goes much deeper than choosing a few keywords, writing up some advertisement text, and slapping a couple of campaigns together. In fact, you can almost be guaranteed not to achieve success with this type of attitude.
Just like any other industry, Google AdWords success requires a Google AdWords management expert who is qualified in Google AdWords. Here are some of the reasons why you should hire someone who is Google AdWords qualified to manage your accounts. Read the rest of this entry »
March 2nd, 2012
Search Engine Land published a really interesting interview on its site this month with a Google Quality Score Rater, something that a lot of Webrageous readers would probably be interested in looking into further.
On the one hand, some of the interview is not all that useful for online advertisers who use Google in its various forms to market their businesses (via Google Organic Search or PPC Advertising and Google AdWords, for example) because the first part of the interview covered what it is like to work as a Google Quality Score Rater, how to approach the interview and selection process and what the conditions of work are like on the job.
However, the second half of the interview is useful to online advertisers and Webrageous readers in many ways, because it relates directly to the ways in which Google Quality Score Raters work and how they determine what kind of Quality Scores to give to different websites depending on the various factors involved.
This kind of information is gold dust in the world of online marketing and for this reason we have chosen to highlight the interview today in this post and glean out the best bits for the most important online advertising reading.
Feel free to read the entire interview by clicking on the link at the very top of this post, but for saving time purposes, here are the Google Quality Score Rater Interview Highlights and the sections of the Search Engine Land interview that we believe to be the most pertinent to online advertisers at present… Read the rest of this entry »