If you want to succeed in PPC advertising, there are a number of things that you can do.
PPC managers and independent advertisers spend lots of time working on their management approaches to PPC advertising campaigns in order to find the ultimate marketing strategy for their business online, but there is one thing that nobody should ever do unless looking to commit online advertising suicide.
The worst error that you can ever make when working on your PPC advertising campaign is…
…to change something in your campaign without having a desired goal in mind from making that change.
Why is this the worst error that anyone can ever make in PPC advertising?
Making changes to your PPC advertising campaign without having a goal in mind means that you do not know WHY you are making the change. Read the rest of this entry »
If you want to make this year the best year ever in PPC advertising, you need to follow through with the New Year’s resolutions in PPC advertising outlined below in this post.
PPC advertising is all about looking forward, making changes and improving on what you already have achieved, therefore it has a lot to do with New Year’s resolutions. This makes the start of the new year the perfect time to assess where you are and make those all important changes to your PPC advertising campaigns to ensure that success ensues as we drive on into the spring.
PPC Advertising New Year’s Resolution 1: Improve Conversion Rate
Webrageous has four top ways of improving your conversion rate this year and being able to tick off your first PPC advertising new year’s resolution from your list.
Conversion Tip Number One
The first tip is to remove ONE unnecessary web page element from your site as soon as possible. In fact, our PPC advertising experts suggest that you remove a form that really serves little purpose. Read the rest of this entry »
The following post highlights five top strategies for getting mobile user to make more conversions. If you have any questions about mobile pay per click advertising or pay per click advertising via Google AdWords in general, contact the pay per click management team at Webrageous directly today.
For now, take what you can from the following advice and start learning how to make your mobile advertising campaign work for you without delay.
1. The mobile advertising network is growing… you cannot deny it!
This year in the US the number of online sales grew to a record 14.3%. There are a number of advertisers out there who still refuse to even consider mobile advertising campaigns because they don’t see it as a market that is worth the while.
This is the first mistake.
Take mobile advertising seriously and start placing emphasis on your mobile advertising campaign. If you do this, you will instantly see an increase in your mobile user conversions. It is all about developing the right kind of mind set. Read the rest of this entry »
If Google AdWords promised you a wish for the New Year, what would you ask for? What Google AdWords developments would make your Google AdWords advertising even more successful than it is already?
Webrageous has 3 wishes to ask Google AdWords to make come true for the New Year. They are…
1. Geo-Targeting at the Ad-Group Level
Having Geo-Targeting at the Ad-Group Level would give all Pay Per Click Managers at Webrageous the possibility of running more interesting A/B experiments with our campaigns and being able to better optimize to encourage better results for our clients.
If the New Year could prompt Google AdWords to make such a development, we would be a group of very happy Pay Per Click Managers.
2. Historical Quality Score Reports
Webrageous would also love to see Google AdWords develop a new set of reports which shows how our quality scores have changed over time.
Considering how important Quality Score is to the pay per click campaigns that we manage, it makes sense to have a report which really focuses on the developments that we make in this particular area over time.
An Historical Quality Score Report would help us to better optimize our campaigns, without a doubt, and be a fantastic resource for reporting back to our clients too.
If you have an online advertising campaign of any kind, you will know that the most fundamental thing that you must be able to do is analyze your campaign and generate useful reports in order to then be able to optimize your campaign as effectively as possible.
If you are looking for the best in online advertising analysis and online advertising reporting, you must run your online advertising campaign through Google AdWords. Google AdWords´ reporting tools never cease to improve and develop and this means that analyzing the effects of your online advertising campaign continues to become even more effective as a result.
What has Google AdWords done recently to maximize the effect of its analysis and reporting features for the benefit of its online advertisers?
One of the most recent developments to the reporting and analyzing features of Google AdWords campaigns has improved the style and productivity of the Google AdWords landing page report.
The recent changes that Google AdWords has made now means that online advertisers are able to gather the following data about their landing pages: Read the rest of this entry »
Whether they make their own marketing promotions or use the services of an advertising agency, law firms are free to choose how they wish to notify the public of their services. Gaining acknowledgment for the firm means that prospective clients may prefer their firms over their contenders.
If you want to know something more in this regard, you may browse through oakviewlaw review. However, before you choose any law firm, you need to be aware of the various marketing strategies that they employ.
Promoting any kind of enterprise over the Internet isn’t as easy as it seems to be. The marketing strategy needs to be carefully planned and properly thought of. Promoting law firms need tremendously intellectual and convincing marketing resources that will be capable of attracting potential customers and make them trust your law firm immediately. Read the rest of this entry »
Recent developments in the land on Google mean that when someone searches for a term on the Google SERP, Google now favors fresh content when searching for the listings that it is going to show.
Therefore, the more content that you upload to your site on a regular basis, the better, as fresh content is going to be favored over old content under the new criteria for Google search results.
How does this affect online reputation management?
If your business receives bad press for some reason (whether or not that bad press is justified), it is likely that the fresh negative content on your business will appear on the first page of Google because of the fact that it is “fresh” content and Google is laying more weight on “fresh” content at present.
Irrespective of the countless positive posts and articles that your company has listed on the web at present, fresh content is going to take precedence. Therefore, if you are experiencing a wave of negative comments, it is likely that these negative comments are going to dominate the Google search page whilst the content that people post remains to be “fresh.” Read the rest of this entry »