December 27th, 2011
Google never disappoints. If you want to find something on the Internet, you go to the best online search engine in the world (Google) and you type in a keyword phrase and you are given the best of the best in terms of search results.
If you want to advertise online with success, you create a Google AdWords pay per click advertising campaign and you market your business with the help of Google AdWords Experts, online Google AdWords advertising tools and Google AdWords Support.
If you want to be a part of the forever developing world of technology, you keep up to date with what is happening at Google and you take full advantage of their discoveries and inventions as and when possible. At present, all eyes and ears are on Google´s most recent, undercover project, known as Google X.
What is Google X? Read the rest of this entry »
December 23rd, 2011
Google Analytics has undergone some interesting and useful changes recently and these recent improvements will, without a doubt, make the management of your Google AdWords campaigns a lot more effective.
Optimization will be even more successful thanks to the recent improvements to Google Analytics that we want to share with you today.
So what are these improvements and what differences will they make to your management strategies?
Google Analytics Real-Time
Real-Time reporting is one of the newest features to Google Analytics and it shows you what’s happening on your site – in the moment! The reports are updated non-stop which means you will be able to see each page view report only seconds after there has been activity on your site.
To access the Real-Time reports feature, simply go to the Home tab. It is that simple! Read the rest of this entry »
December 19th, 2011
How can you improve your PPC advertising campaigns by stepping back, using PPC graph tools and visual reports as a way of seeing the overall picture? Consider the following situation…
What kind of boss is best? A boss who sits in his or her office all day, crunching numbers and paying attention to no-one, or a boss who spends time walking around the shop floor, seeing what people are doing in action and reviewing the progress of his or her company from an all-round, bird’s eye view perspective?
At Webrageous, we would opt for boss number two.
Sitting in your office, staring at data for hours on end is important in one respect and there are times when all bosses need to sit down with the figures and do some serious in-depth analysis, but it is easy to really lose sight of the big picture when you always work in this work. You cannot see the wood for the trees, as they say, and the same happens to the managers of PPC advertising.
How to improve your PPC advertising campaigns?
If you want to learn how to seriously improve your PPC advertising campaign, you need to learn how to use graph features and visual reporting systems made available to you by the likes of Google AdWords and spend time analyzing your PPC campaigns from a much broader perspective.
Read the rest of this entry »
December 19th, 2011
There are many forms of advertising for US lawyers, both online and offline. So why is it so important that a US lawyer makes use of pay per click advertising in the 21st century?
Keep reading to find out…
1. Pay per click advertising is available to all US lawyers on any budget.
Via pay per click networks, such as Google AdWords, there is no minimum budget for any pay per click advertising campaign.
Therefore, if your US law firm does not have a huge amount of money to spend on advertising, you can still take advantage of what pay per click advertising has to offer and still generate successful results from that advertising.
You can change the amount of money that you invest into your pay per click advertising with the click of a button and therefore remain completely in control at all times, with lots of scope from changing your approach throughout the year, which will help in terms of general budgeting too. Read the rest of this entry »
December 12th, 2011
If your pay per click advertising campaign generates lots of clicks, but little conversions, the problems might lie in the design and format of your landing pages.
Follow the landing page improvement tips that Webrageous is happy to share and has listed below as soon as possible and hopefully, with all the right elements in place, you will begin to see your conversions rise and enjoy more benefits from your pay per click advertising in general.
1. Promise to maintain your client’s privacy
This may seem like an obvious point to make, but unless you explicitly state that you are not going to reveal any information that an internet user might share with your company when converting, they might not want to convert.
Internet users, despite ideas to the contrary, are very particular about the private information and feel much more willing to convert if they have been guaranteed complete privacy in terms of the information that they share. Read the rest of this entry »
December 8th, 2011
Pay-per-click (PPC) is an internet marketing strategy used on Web sites where advertisers pay only when readers click on their ad. The following tips provide a foundation for developing a successful pay-per-click (PPC) campaign.
Use a Keyword Suggestion Tool
One of the best benefits of PPC is that it provides a large amount of information. The major PPC search engines such as Google, MSN and Yahoo have access to a huge amount of data relevant to what keywords people use every day to search for a wide assortment of products and services. Google has a free keyword tool that will provide you with keyword suggestions based on a list of keywords you provide. Before beginning a PPC campaign, brainstorm a list of the most relevant keywords for your business and then type them into the Google keyword tool.
Time and Date Parting
Google allows advertises to select the day of the week and even the time that they wish their ad to display. This can be a very useful tool for small business owners who are able to gage when their likeliest prospects will be online and searching for a product or service like theirs. By arranging your ad to display only at peak times you can greatly increase the effectiveness of your PPC campaign by taking the guesswork out of when to advertise and reduce your overall marketing costs. Read the rest of this entry »
December 5th, 2011
Do you want to try running a Google Display Network Campaign but you don´t have sufficient knowledge of the way in which to manage one for maximum online marketing success? Let the Google Display Network experts at Webrageous help and advise you in your quest by reading the rest of this post…
The first and most important thing to understand about Google Display Network campaign management is that campaigns on the Display Network are very different to those on the Paid Search Network in a number of ways. However, the most significant difference is that the Google Display Network is much more sensitive than the Paid Search Network.
Any changes that you make to campaigns via the Google Display Network could have serious consequences as even the smallest of changes can create large effects. Read the rest of this entry »