November 30th, 2011
If you are a US lawyer, particularly if you are a relatively small firm and if you concentrate on working with clients in your local area, you need to learn how to improve the “local” aspect of your online marketing campaign to encourage potential clients online to find your law firm and choose to contact your law firm based on the “local” factor.
Webrageous, an expert in online marketing for lawyers, shares the following tips with you here today to help you refine the way in which you target your local audience via online marketing.
If you have any questions about the following information, do not hesitate in contacting one of our online marketing experts for lawyers as soon as possible.
We are always happy to be of service in any way we can.
1. Choosing an image for local listings
If you advertise in any of the online listing sites for local businesses you need to choose an image for your law firm that is going to stand out and attract attention amongst the crowd. You need to choose an image that will really relate to locals, but will also make the branding of your law firm clear. Read the rest of this entry »
November 28th, 2011
One of the great things about pay per click advertising is the flexibility it offers – you can keep on assessing and making alterations to your budget, key words and advert text and layout until you get the results you want.
You can also measure results in a lot more detail than in most forms of advertising, which means you really can tailor your advertising and also your website, making informed adjustments to continuously optimise your returns.
What can you measure?
- Which adverts get most clicks
- Which keywords are most popular
- What percentage of clicks convert to purchases
- How long customers spend on your website
- Which pages they visit
Obviously once you know which adverts and keywords are the most productive, you can focus your campaign around these. But what can you do if your click to purchase ratio still isn’t high enough?
The first thing to get right is your landing page. What do customers see when they arrive at your site? Continuity is vital here. Remember, they’ve entered those particular keywords and clicked on that particular advert for a reason. If what they see doesn’t immediately match up with these two things, they’re unlikely to stick around. Read the rest of this entry »
November 24th, 2011
Do you have something to sell? How can you sell more during the up and coming holiday season? See the top three tips for optimizing your online advertising campaigns for the holidays by the online marketing experts at Webrageous below for the best ideas you will have come across yet.
Contact us if you have any questions about these online advertising holiday tips or if you want our online marketing experts to help you put these tips into practice today
1. Generate an online advertising holiday boost!
People have time off work, presents to buy, life to enjoy, places to visit for a holiday and so much more during the holiday season, which is why it will serve you well to invest more time and more money in your online advertising campaigns during the holiday season (and in preparation for it) than at other times of the year. Read the rest of this entry »
November 23rd, 2011
It is an unfortunate fact that click fraud continues to impose on the returns of advertisers using pay per click. While it is not as massive a problem as recent media hype has suggested, there is no denying that there are some pay per click advertisers who continue to deal with fraudulent clicks.
Why does pay per click fraud happen?
Pay per click fraud can happen for a number of reasons. It might be that publishers click on your company’s advertisements in order to boost their profit. These fraudulent clicks could be a result of malicious intent or someone trying to boost your numbers.
Click fraud could also be a result of a competitor wanting to stop your pay per click campaigns from performing well so they decide to click on your advertisement in order to increase your spend, making it less affordable for you. As pay per click advertising is very competitive, with many advertisers fighting for the best positions for a particular keyword phrase, unfortunately this does continue to happen. Read the rest of this entry »
November 16th, 2011
Every Google AdWords advertiser knows that he or she needs to strive for an effective Quality Score. If a high Quality Score can be achieved, all will be well.
It is vital, therefore, to know that Google recently announced there will be a stronger emphasis placed on the quality of an advertiser’s landing page when calculating the Quality Score of any campaign.
In the past, if a landing page was poor in terms of keyword development or if a landing page was badly designed and organized, advertisers might have their advertisements revoked and even have their AdWords accounts closed in some severe cases.
Now, however, the image of the landing page is going to be developed into something positive; something that can earn advertiser’s reward points in the eyes of Google. Read the rest of this entry »
November 14th, 2011
Even if you are managing the pay per click campaigns of a huge organization where money is not an issue, pay per click advertising will reach a cap.
In order to generate further leads for your client, you are going to have to do more than simply throw more money at the campaign and bid for the highest spot on the SERP.
True lead generation that builds and builds and builds over time is a wonderful mixture of a number of different elements and we suggest that you try a few of the ideas that we have put together for you here below as a starting point:
Use search campaigns to dominate the longer and less expensive keywords
Long tail keywords might not draw in reams and reams of traffic because the search query is far more specific. However, any kind of lead generation helps.
On the up-side, if someone is typing in a very specific long-tail keyword it is likely that they know what they are looking for and are perhaps more liable to convert too. Therefore, these kinds of keywords should not be overlooked at any time. Read the rest of this entry »
November 10th, 2011
How does one improve paid search marketing? How does one take an average or failing paid search marketing campaign onwards and upwards to success?
The key lies in focusing on user intent and using this knowledge / analysis to make better informed decisions about keywords and online content.
Have you ever considered the fact that there are, more or less, three types of internet user in terms of intent:
1. The navigator
2. The investigator
3. The buyer
The first thing that we must understand if we are to learn how to improve search marketing success is to know exactly what we mean by navigator, investigator and buyer. If we understand the nature of intent adopted by these three internet user types, we can better choose keywords and create content designed to give them what they need and improve the effects of our search marketing campaigns for good.
So… Read the rest of this entry »
November 8th, 2011
Paid search advertising will always achieve the best results when it is simple, when it is approached in the simplest of ways and when it does nothing to ever confuse the internet user even in the slightest sense.
The first thing that an internet user is going to come into contact with in the paid search advertising process is one of your paid search advertisements. Therefore, the paid search advertising experts at Webrageous suggest to make them simple.
If you are selling sportswear, tell the internet user that you are selling sportswear. If you are selling sportswear that is discounted during the festive period, tell the internet user that you are selling discounted sportswear during that time. If you are selling discounted sportswear during the festive period to women, then say that in your paid search advertisements.
Keep things simple. Keep things clear. Keep things focused.
If your paid search advertising is simple, clear and focused, the internet user is going to be a lot happier and will find clicking on your advertisement a whole lot easier too.
Simple paid search advertising headlines create success
Take a look at the headline examples for some paid search advertisements below: Read the rest of this entry »
November 3rd, 2011
Success in Google AdWords means much more than just being able to get a campaign together. Keywords and advertisement text are just part of what it takes to make a Google AdWords campaign truly successful.
When working towards Google AdWords success, the first thing you want to think about is outsourcing Google AdWords management to a pay per click management team with proven success.
While there can be benefits of doing it on your own if you know what you’re doing, generally the best way to ensure Google AdWords success is to outsource.
So how are you going to ensure that the Google AdWords management team you pick is going to achieve success for your campaigns? Read the rest of this entry »
November 1st, 2011
In the swinging sixties it was all about being “groovy baby” and achieving results through peace and harmony.
In a way, this is what a pay per click management consultant is able to do for advertisers’ campaigns. They are able to find a solution to your advertising needs without using force but by perfectly harmonizing a campaign so that all the aspects work together.
The thing about pay per click management is it is not about doing over the competition or cheating. There is no need for sneaky advertising tricks. A good pay per click management consultant does it all by the books. Read the rest of this entry »