March 31st, 2011
In general, the internet audience prefers to watch and listen to videos than read articles. In our visual influenced society (film, TV and online internet channels being some of our favorite past times), those businesses which are still not making full use of video as a way of advertising their services or products are going to continue to fall even further behind their competitors.
Indeed, it is not only important to incorporate video into your Google AdWords Pay Per Click Advertising Campaign, but it is important to incorporate video into your website and to promote your online profile in general.
Most human beings love video and as your target audience is definitely going to be human, video must form a significant part of your business online. Youtube is one of the biggest and most visited websites in the world. Google AdWords Pay Per Click Advertisers must tap into this video loving audience in order to stay one step ahead of advertising competitors. For this reason, Webrageous Studios wants to draw your attention to the Google AdWords Pay Per Click Video Preview feature in today’s post. Read the rest of this entry »
March 30th, 2011
As a Google AdWords Pay Per Click Advertiser, should your focus be on improving ROI or on developing Brand Awareness?
Webrageous Studios believes that with more of a focus on Branding Techniques, any Pay Per Click Advertiser can increase ROI and maintain the improvements that they achieve over time too.
Essentially, Webrageous Studios believes Branding Awareness to be a far more successful approach in the long term to Pay Per Click Advertising than simply trying to increase ROI through Paid Search. However, it is also important that the links between the two be understood. Pay Per Click Advertisers need to learn how to hone in on the beauty of using Paid Search and Branding Techniques via the Google Display Network together. This is a winning partnership when managed correctly and will ultimately lead to an increased ROI.
The problem is that many Pay Per Click Advertisers all too often believe that they can utilize the powers of Paid Search via Google AdWords to drive ROI onwards and upwards without investing any time or money into brand. This is a terrible mistake to make. Read the rest of this entry »
March 29th, 2011
Google AdWords has released its first API Upgrade of the year and the developments listed look, as always, extremely promising.
The one thing that Google always does well is to listen to the needs of Google AdWords Pay Per Click Managers and Google AdWords Pay Per Click Advertisers and then act upon those needs. Google AdWords Pay Per Click, thanks to this most recent API Upgrade, is about to get even better. Allow Webrageous Studios to give you all a quick low-down on the recent developments…
Google AdWords API v201101 is going to include the following Pay Per Click Management features and tools: Read the rest of this entry »
March 28th, 2011
Do you remember when Google AdWords announced that its new Product Listing Advertisements were available to all Pay Per Click Advertisers to use within their Google AdWords Campaigns?
If not, let’s give you a quick recap…
Product Listing Advertisements via Google AdWords are advertisements which allow Pay Per Click Advertisers to bid on product-related keywords. Therefore, if you are a florist and you specialize in flower arrangements for funerals, you might want to bid on keywords such as “funeral flowers,” “funeral Bouquets,” or even “funeral wreaths,” as an example.
When you bid on these keywords and you create your Google AdWords Advertisement, the Google Adwords Product Listing Feature will allow you to place a picture of your product next to the text section of the advertisement, which is clearly even more enticing for a potential customer. Google AdWords Product Listing Advertisements can help a business to generate higher CTRs thanks to their particular style and layout.
Now that we are up to date with what the Google AdWords Product Listing Advertisement actually is, it will make even more sense as to why the ability to be able to use negative keywords alongside these advertisements will allow Pay Per Click Advertisers to optimize their Pay Per Click Campaigns even further. Read the rest of this entry »
March 25th, 2011
What is a Google AdWords Mobile Instant Preview?
It’s a fantastic little feature that has recently been officially rolled out to all Android phones by Google AdWords to enable mobile internet users view thumbnails of the landing pages that they would be directed to were they to click on any given Pay Per Click Advertisement.
Why is this such a great little Google AdWords feature for all Google AdWords Pay Per Click Advertisers?
It’s fantastically helpful to the internet user, that’s why.
Mobile devices have much smaller screens in comparison to PCs, MACs and laptops. Therefore, it can sometimes be difficult to make a decision about which advertisement you want to click on when browsing through a Google search. It can also be extremely annoying for the internet user to keep clicking on advertisements only to then hit the back button because you’re not happy with your selection. Read the rest of this entry »
March 24th, 2011
The Google AdWords Quality Score is a feature of Pay Per Click Advertising that everyone is still trying to master and it is doubtful that anyone will ever crack the complete secret of the Google AdWords Pay Per Click Quality Score. The playing field has never really been marked out and the rules have never really been made very clear.
Not that this is a problem at all. The best Pay Per Click Management Companies, including Webrageous Studios, have all learned to live with the complexity of the Google AdWords Quality Score. We have learned to manipulate Pay Per Click Advertising Campaigns in a number of ways to ensure that Quality Score remains high and that CPC stays low for our Pay Per Click Clients as a result.
However, now it seems that Micrsoft AdCenter is also following in the Google AdWords Quality Score footsteps. Pay Per Click Advertisers who are part of the MSN Advertising Network can now get feedback on how their keywords are performing in more detail thanks to the newly developed MSN AdCenter Quality Score Tool. Read the rest of this entry »
March 23rd, 2011
Webrageous Studios is an expert Pay Per Click Management Company that works directly with a number of different U.S. Law Firms and which has been attending to the online advertising needs of Personal Injury Law Firms for years. If you are looking for Personal Injury Advertising advice and direction, Webrageous Studios should be the first Pay Per Click Management Company you speak to.
As any Personal Injury Attorney will already know, there are a series of specific rules that lawyers must abide by when advertising online and not every Pay Per Click Management Company is aware of these laws. Personal Injury Advertising can become complicated for Pay Per Click Management Companies which have no expertise in the area and your advertising budget could be squandered as a result.
Webrageous Studios is aware of the advertising rules in place for law firms because it has over ten years of experience managing the Pay Per Click Advertising Campaigns of U.S. Law Firms. Some of our law firm clients specialize in Family Law, but some of them also focus on Personal Injury. This is why Personal Injury Advertising managed by Webrageous is a sure way of securing online marketing success for your business. Our experience means we can make significant improvements to your campaigns in little time. Read the rest of this entry »
March 22nd, 2011
Pay Per Click Advertising and Pay Per Click Management are two forever developing worlds in which there is always much to learn and lots of room for improvement. One of the best ways of making improvements to your Pay Per Click Advertising Campaign is to research, investigate and talk to the experts.
Outsourcing Pay Per Click Management to a professional company, like Webrageous Studios, is a very effective way of ensuring Pay Per Click Advertising success, but there are a number of advertisers who want to go it alone. Support and expert advice is a necessary resource for people managing their own Google AdWords Campaigns. Finding that support and advice is important.
Where do you go? Where do you look? Who do you trust? Read the rest of this entry »
March 21st, 2011
Bidding and Bidding Management in Google AdWords can be a tricky area for many reasons. Webrageous Studios recognizes the difficulty in finding the correct balance of each individual campaign when bidding and it is only through time, patience and gathered experience that any Pay Per Click Manager can begin to see the outcomes of bidding activity ahead of time.
Webrageous Studios has developed a number of different ways of approaching Google AdWords Bidding over the years and ensures that every single Pay Per Click Manager working for the company is given a full insight into and plenty of training in the Webrageous method.
Naturally, every single business is different, every single campaign is different and every single Pay Per Click Advertiser is looking for different outcomes. Webrageous Studios is fully aware of the individuality linked to Google AdWords Pay Per Click Advertising and this is why it offers a personalized service every single time to all of its Pay Per Click Clients. However, that does not mean that certain rules of thumb cannot be applied as a general approach to Google AdWords Bidding. Read the rest of this entry »
March 19th, 2011
Webrageous Studios, a Google AdWords Pay Per Click Management Company, has been developing its services quickly over the past few months. The company has increased its Pay Per Click client base, it has been hiring and training more Pay Per Click Managers to join its expert Google AdWords Pay Per Click Management Team and it has put plans in place for some serious improvements to its blog and website.
Webrageous Studios, which began as a website design company in 2001, has gone from strength to strength under the leadership of David Chapman, the company’s founder and president. Not only does David Chapman ensure that each of his Pay Per Click Managers are Google AdWords Qualified and thoroughly trained in all aspects of the work, but he also prides himself on the fact that Webrageous Studios offers a highly personalized service thanks to the relatively compact size of the company.
In addition to expanding its client base and to recruiting a number of highly qualified and experienced Pay Per Click Managers in recent months, Webrageous Studios has also focused heavily on improving the content, usability and design of its blog and website to provide an even better resource service for its clients and readers. These developments will be visible to all our readers soon. Read the rest of this entry »