January 31st, 2011
Everybody knows the story of Frankenstein and his monster. The “mad” doctor worked for hours and hours in a secret laboratory in order to create life from scratch. He made a new being; a living, breathing being that had to be hidden away from society until the time came for him to come to life and experience what the world had to offer.
So, how is Frankenstein’s monster like a PPC advertisement?
The answer is simple… a PPC advertisement can either be a wondrous creation that encourages lots of PPC clicks and then generates lots of conversions after that. It can also be the kind of advertisement that ensures the internet user comes back again and again to a particular site in order to make further conversions on a regular basis. In effect, a PPC advertisement can result in the creation of a customer for life.
Or it can be the start of something much more frightening and destructive. It can be the start of a nightmare; an advertisement that sucks away at all the advertising budget without delivering the goods; an advertisement that actually does more evil than good; an advertisement that is the PPC Manager’s Frankenstein’s monster!
PPC Managers need to create a conversion laboratory in secret in order to ensure that they never create “bad” advertisements, but instead create healthy, happy advertisements that will generate many conversions for their PPC clients and be ultimate success stories as opposed to Frankenstein freak shows that everyone really only wants to forget.
The problem with poor Frankenstein’s monster is that he was unaccepted by society. He was rejected and didn’t fit in. He became destructive and did not function properly in the environment that Dr. Frankenstein brought him into. Read the rest of this entry »
January 28th, 2011
Perhaps two of the most important elements to consider at the beginning of a PPC Campaign are Bids and Budgets. These two areas are highly important at the beginning of a PPC Campaign because without securing the success of these two areas, money will be distributed poorly and ROI is likely to be financially crippling for your business.
So, how do you find the best bid and budget for every specific PPC Campaign that you are managing?
The answer lies in a number of areas, not only but definitely including the following…
Investigating into the value of a click
Knowing when to stop spending more
Running budgets well
Operating the bidding system strategically
Webrageous Studios is going to show you how to cover the five areas listed above in order to find the best bid and budget for your PPC Campaign through an informative article on its website.
However, to begin with, make sure that you consider the following… Read the rest of this entry »
January 27th, 2011
Placement Targeting is a method of PPC Advertising which Google AdWords Advertisers can make use of if working within the Content or Display Network as opposed to Paid Search.
Placement Targeting is like baking a cake because:
- you personally select you ingredients (the websites you are going to advertise on)
- you put these ingredients into your bowl (your PPC Advertising Campaign)
- mix everything together (you do this by creating advertisement text that will attract people who are going to enjoy eating your PPC Advertising Cake)
- set the oven to the right temperature (you choose the right heat and length of cooking time for your cake)
- you wait for the perfect tasty result to come from all of your hard work (a conversion) Read the rest of this entry »
January 26th, 2011
As we move into the New Year, are you sure that you are up-to-date with everything new related to Google AdWords?
Google likes to move quickly and work constantly to improve its PPC services for the benefit of its PPC Advertisers and general internet users too. For that reason we must all make sure that we keep on our toes and stay in the Google AdWords Know.
Just in case you have missed something, Webrageous Studios has decided to publish some of the most important updates to Google AdWords (as the company sees them to be) without delay. Before you even begin thinking about planning for this future year, take into consideration the one that we have only just left behind and get on the right track from the start.
Not all of the Google AdWords updates are going to be relevant for everyone. Each PPC Campaign is different to the rest and any good PPC Manager will know this anyway. However, it is still important to be aware of what is out there because you never know when changes to a campaign are going to be needed and new approaches to Google AdWords PPC might be necessary. Read the rest of this entry »
January 25th, 2011
The situation is fairly common…
You own a business and have been advertising online via Google AdWords PPC and you have been paying a fair bit of money every month for the pleasure of doing so. The results you receive are fair, but not brilliant and you simply cannot understand why it is that your PPC Campaign is not generating more conversions.
The problem may have little to do with your PPC Campaign and more to do with the SEO elements of your website. Read the rest of this entry »
January 24th, 2011
Hay muchas compañias que ofrecen manejar la publicidad por Google AdWords y muchas compañias son muy fiables y meticulosas. Sin embargo, Webrageous Studios prueba la calidad de su manejo de Google AdWords por las partes terceras y quiere compartir esta información con ustedes para que vean mejor cuales son los talentos que destacan Webrageous Studios de los demás.
Por ejemplo, desde el septiembre del 2008 el Better Business Bureau (BBB) expone que Webrageous Studios se hizo negocio acreditado por el BBB. En 2008, salió el informe por el BBB sobre el manejo de Google AdWords que muestra que en una escala del A+ al F, sacó una A+ Webrageous Studios por sus experiencias en la industria y la atención al cliente. Read the rest of this entry »
January 21st, 2011
You are a fairly typical US business owner of some kind. You might be in retail, cosmetics or law. Maybe you work for a huge organization, perhaps even a medical clinic. Whatever line of work you are in these days, you probably have an online presence of some kind. Your business needs Pay Per Click Call Tracking.
Even if you don’t have your own website, the Internet is such an all-powerful force in today’s world that someone else will have mentioned your business at some point somewhere on the Internet, whether that be on another website, blog or even a social site, such as Twitter or Facebook. It is almost impossible to not be touched by the Internet in at least one way in your life.
Pay Per Click Call Tracking is an invaluable tool for any business which receives lots of customers, whether it be in the form of a purchase or a simple inquiry, over the telephone.
Have you ever though to yourself… “How did that telephone customer find my telephone number?”
Maybe you’ve thought about this question so much that you have even asked some customers to explain. Perhaps their answer was, “from the Internet.”
But was that answer actually helpful to you or not? Our guess here at Webrageous is that it probably was of little true use and this is why Webrageous Studios believes that every business should have the Pay Per Click Call Tracking feature in place. Webrageous offers its PPC Clients its very own call tracking service as part of the services it offers as a PPC Management Company.
Allow us to explain a little further… Read the rest of this entry »
January 20th, 2011
Where is the best place for a cosmetic surgeon to advertise? In truth, cosmetic surgeon marketing works in a number of different forums because there are a variety of interested and potential clients looking for the perfect cosmetic surgeon for their individual needs. However one of the best forms of cosmetic surgeon marketing is PPC Advertising through Google AdWords.
Webrageous Studios could be the PPC Management Company that you have been looking for in order to market your services in cosmetic surgery with more flair and success. Webrageous has extensive experience in managing the PPC Advertising Campaigns of large businesses which specialize in various areas including divorce law, drug recall and cosmetic surgery.
What does it take for cosmetic surgeon marketing through Google AdWords to be successful?
In the first place, the PPC Management Company needs to understand the potential plastic surgery client that your company is trying to attract. The following areas needs to be taken into consideration: Read the rest of this entry »
January 19th, 2011
El consultor de Google AdWords es especialista del manejo de todo lo que está relacionado con las campañas de Google AdWords. Webrageous Studios informa que tiene buena reputación como consultor exitoso de Google AdWords por muchas razones.
¿Por qué es muy importante pensar cuidadosamente antes de emplear consultor de Google AdWords? ¿Hay muchas diferencias entre los consultores innumerables de Google AdWords?
La respuesta sencilla es.. sí! Read the rest of this entry »
January 18th, 2011
Google has been doing more work for its Google AdWords clients recently and this work has been of an international nature. Google is aiming to encourage its PPC users to begin branching out to the global market by utilizing a number of new tools that Google has developed and put into place for PPC Advertisers to make use of.
Two of the main AdWords PPC Tools for global market advertising are the Global Market Finder and a resource website named Google Advertisements for Global Advertisers.
The Global Market Finder is a tool that helps AdWords PPC Advertisers primarily in the area of language. Keywords can be translated into many other languages using this tool, which is very effective for those markets which don’t even use the Roman alphabet, for example. Read the rest of this entry »