November 30th, 2010
The Broad Match Modifier is a feature of PPC through Google AdWords that Google designed and developed specifically in order to help make Broad Match PPC Advertising more effective and less costly.
One of the really good characteristics of Google AdWords as a PPC Provider is that Google does listen to the comments of its PPC Advertisers and it does respond as quickly and as effectively as possible.
The Broad Match Modifier is a PPC feature that helps to make broad match PPC advertising a lot more effective because it helps to filter the search inquiries with more success. Read the rest of this entry »
November 29th, 2010
Google TV has now been discontinued, but Webrageous is still able to provide pay per click management services for those advertisers with Google AdWords Campaigns.
Google TV and other forms of TV Advertising online are gradually growing into very effective forms of advertising for businesses of different shapes and sizes all over the world.
Television, since its birth, has always been very popular and there is nothing easier than arriving home after a long day at work and switching on the TV in order to chill out, stare into space and pay very little attention to anything for a while.
It requires almost no effort at all to watch television and people who are watching television are normally in a state of calm and therefore fairly receptive to advertising efforts. Television advertisements are by far the most dynamic form of advertising. Everybody likes to watch moving images, the success of sites such as Youtube and the importance of the film industry in our lives proving this theory without a doubt. Read the rest of this entry »
November 26th, 2010
As a writer of PPC Management and Google AdWords Updates, etc. I am fully aware of the “dry” and “stale” nature that surrounds both the writing and material about these subjects on the Internet day by day.
I am also fully aware of the lack of heart and soul in much of what is printed and fair enough, really. PPC Management is not really about heart and soul. It’s more about facts and figures and plans of action. It is about optimization and the revising of PPC Accounts; the constant search for better solutions in order to generate a higher conversion rate.
However, it is also really cool when after hours and hours of research I come across a fellow PPC Google AdWords Manager, or all-round SEO Guru who hasn’t lost their soul completely and who finds a way of injecting a little history or culture into their PPC Management writing.
This kind of PPC Management writer always makes me want to stop and read more.
I found an excellent example of one such post this week on Search Engine Land. The post, found by clicking on this link, gives PPC Advertisers a little more insight into the ways in which they can improve the quality of their advertisement text.
Fairly normal in terms of subject matter. However, what is really creative and what caught my attention, is that the writer takes us back in time with an example of a printed advertisement written supposedly in 1914. He draws parallels between the craftsmanship of this advertisement in 1914 and how many PPC advertisements today are lacking in the basics exhibited by something created almost a century ago.
The article explains how this little bit of advertising history perfectly targeted its audience because it followed the basics of advertising on many levels. For example: Read the rest of this entry »
November 25th, 2010
The Google AdWords Remarketing Tool has been available and ready to use by all for some months now. If you are still unaware of what the Google AdWords Remarketing Tool actually is, then you should read the detailed article covering the basics of this Google AdWords tool via the Webrageous Studios website before continuing.
However, if already familiar with the tool, the most important thing to note about Google AdWords Remarketing, is that is makes extra forms of online advertising possible for smaller businesses which have less money to splash around in general on their online advertising needs.
Google AdWords is very good at making sure that its services are available to as many advertisers as possible, regardless of costs, which is why it is one of the most popular forums for pay per click advertising today. In fact, the Google AdWords Remarketing Tool is so financially accessible that many Google AdWords PPC Advertisers are already reaping the benefits. Read the rest of this entry »
November 24th, 2010
Without a doubt, the value and importance of the AdWords Campaign Experiments Tool (ACE) should not be underestimated.
Google AdWords has done a fantastic thing for the PPC Management of the average PPC Manager through the development of the ACE Tool and any PPC Manager who is not taking advantage of what this tool has to offer is seriously missing out. What’s more, PPC Managers who don´t use ACE are not doing all that they could be doing for their PPC Clients either.
The AdWords Campaigns Experiments Tool is one of the safest ways to test a PPC Campaign, make changes and focus on developing PPC optimization skills. Considering that one of the most important things a PPC Manager should be doing when managing a PPC Campaign is testing and experimenting new ideas, the existence of the ACE Tool is perhaps the best thing that Google could have ever done. Read the rest of this entry »
November 22nd, 2010
As of Friday 29th October 2010, Yahoo made a very important transition for all PPC Managers and PPC Advertisers who use the Yahoo PPC Service.
Yahoo! stopped serving advertisements form their own interface on Friday 29th and moved everything over to Bing, a change that had been in the pipeline for a long time and that has now finally been put to rest.
Bing has, since creation, been Microsoft’s answer to Google in terms of look and style. Bing is Microsoft’s attempt to provide a very clean looking interface for user search and the popularity of Bing has steadily increased over time since its launch.
Naturally this transition from Yahoo! to Bing has taken a lot of time for Microsoft to implement and there have been a number of concerns and issues along the way. However, the process has finally come to an end and all PPC Advertisements are now served via Bing in a bid to continue developing the positive effects that Bing has generated for Microsoft already.
Yahoo! has been reported to say: Read the rest of this entry »
November 19th, 2010
Did you read the heading of this post correctly?
Yes, you did.
Webrageous Studios is saying that sometimes there are reasons NOT to test your PPC Campaign.
At the risk of appearing a little bold, Webrageous Studios wants to highlight the fact that there are instances when PPC Managers should not be testing their PPC Campaigns for conversion improvements. There are moments and examples of PPC Campaigns that are simply not going to benefit from testing of any kind and therefore the time and energy put into these tests by the PPC Manager is simply put to waste.
But when exactly is it not a good idea to be testing a PPC Campaign?
There are a number of reasons that spring to mind, but the top three would have to be as follows: Read the rest of this entry »
November 18th, 2010
A PPC Manager can only do so much for your online marketing success and can only help to develop your business so far. At some point it is vital that all of the hard work that is being put into your PPC Campaign is supported by a thorough analysis of your business’ website and the level of success achieved by your website.
It is vital that anyone operating a PPC Advertising Campaign and a business which aims to generate interest or aims to sell products and services via the Internet is supported by a website design that works well for that particular business; that successfully attracts the target audience for that business.
Website design and optimization are not really the realms of the PPC Manager. Naturally, your PPC Manager may have a few ideas to contribute; they may have a lot to say about the ways in which certain aspects of the business’ website are affecting potential conversion rates, for example. However, a PPC Manager is just that: a PPC Manager. He or she is not a website designer. Read the rest of this entry »
November 17th, 2010
Haven’t you heard? Remarketing is so hot right now. It’s so hot that people are calling it the new Louis Vuitton.
But why is remarketing so fashionable at present?
The answer lies in the fact that it really does work for so many businesses, large and small, and is an excellent way of homing in on those already interested internet users.
If you are unaware of what remarketing is, then you might want to read the Webrageous Studios article on the Google Remarketing Tool, posted on the site a few months ago. There are various different forms, tools and features for remarketing online and Google offers just one way in which to take advantage of this PPC Advertising technique. However, reading the article will give you an insight into the basics of remarketing, how it works and how to begin implementing it in your PPC Campaign. Read the rest of this entry »