October 29th, 2010
This is a new update for PPC Account Managers and PPC Advertisers already taking advantage of the Google AdWords mobile advertisements. It is an incredibly useful development, particularly if you are a company which has a number of different stores, whether they are all local, or whether your business is expanding nationally or internationally.
Mobile telephones are, quite frankly, necessary elements of nearly every single person who is living and working in most countries across the globe. Therefore, if you are not making use of the mobile advertisements as part of your Google AdWords campaign, this might be the time to begin considering whether this element of the Google AdWords PPC system might function for you. Read the rest of this entry »
October 28th, 2010
Having researched a fair bit across the Internet during September 2010 on all the specialist blogs dedicated to PPC Management and Google AdWords, the most talked about topic of the month happened to be Google Instant.
The new Google SERP development has caused a lot of interest and speculation as to the effects that this Google Search Feature is going to have on SEO and PPC Advertising in general.
The interest in Google Instant has been so strong during September 2010 that it seemed to be a good idea to collate all of the speculations, worries, debates and pieces of information about the tool into one article that will both help to put the minds of PPC Advertisers at rest and help to clarify certain issues pertaining to the nature of the Google Instant feature once and for all.
Therefore, the areas of Google Instant that Webrageous Studios wants to cover today can be outlined in the following areas: Read the rest of this entry »
October 27th, 2010
The Google Adsense Blog recently announced it is testing an extended version of category blocking which is called general category blocking. What that basically means is that any internet user who is a part of the Google Adsense Content Network and shows advertisements on their site will now be able to begin blocking advertisements from a larger and more refined list of categories.
Google Adsense will be testing a total of 170 additional specific categories as part of the general category blocking feature, including categories such as finance, travel, job and automotive, for example. Read the rest of this entry »
October 26th, 2010
Interest Category Marketing is one of the most recent developments to be made available for those PPC Advertisers who are making use of the Content or, what is also known as, the Google Display Network.
Interest Category Marketing is an element of PPC Advertising through Google AdWords that is designed to help the PPC Advertiser better reach people who are most likely to be interested in their particular products and services.
Recently, Google AdWords has been working on some developments to the Interest Category Marketing feature in order to help PPC Advertisers make their PPC Campaigns even more effective than they already are. Read the rest of this entry »
October 25th, 2010
Perhaps you are already aware of the Google AdWords tool entitled, “Bid Simulator.” The Bid Simulator is an AdWords tool that has been in operation for the past year and allows the PPC Manager to see how many clicks and impressions any given advertisement could have had over the past seven days if a different maximum CPC had been in place.
Recently, Google AdWords announced an addition to the Bid Simulator tool. The additional feature is called, “Estimated Top Impressions,” which is a feature that first shows you how many times any given advertisement appeared above the search results on the SERP over a period of seven days. Read the rest of this entry »
October 22nd, 2010
Google AdWords may be a complex PPC Management System to get to grips with in many ways, but Google is forever developing fantastic resources for its PPC Advertisers to use and it also continues to develop the usability of its PPC system by finding ways to give PPC Advertisers more control and flexibility over their campaigns as a whole.
One of the most recent Google AdWords developments relates to YouTube.
PPC Account Managers and PPC Advertisers should already be aware that as a Google AdWords Advertiser it is possible to set age restrictions as part of your PPC Content Network Campaigns that run on the YouTube site, giving you more control over who sees your advertisements.
If you weren’t aware of this feature in your Google AdWords PPC Account, you are now!
In the recent past, Google also created an additional feature for PPC Advertisers to use; a feature which relates specifically to the Video Targeting Tool.
When using the Video Targeting Tool in the past, PPC Advertisers have been able to select specific videos to advertise on as a way of targeting their desired internet audience. Read the rest of this entry »
October 21st, 2010
The AdWords Train and Gain is a PPC Management Challenge which began on October 4th 2010 and lasts for one month.
The idea is that Google AdWords will be able to help anyone become a better PPC Manager or PPC Advertiser through the challenge because every week Google AdWords sends participants a list of things to do.
Each week they receive a list of simple steps or tasks to follow and implement into their PPC Campaign. With Google AdWords’ help and the Train and Gain Challenge, PPC Management skills will develop for the better and with notable effect.
By the end of the Train and Gain Challenge, AdWords promises that everyone on the challenge will have improved their AdWords Account (that is of course if they follow all of the steps that are sent to them every week via email).
As an example, the AdWords Train and Gain Challenge promises to help all participants to do the following: Read the rest of this entry »
October 20th, 2010
The divorce law firm marketing scenario is simple and common…
Janet Bloggs has found out that her husband, Joe Bloggs, has been cheating on her with another woman from work for the past four and a half years. She thought that everything was good in their marriage, they have two small children together and they have invested in their first family home near to a good school and lots of beautiful parks.
Everything seemed perfect.
But now Janet has to find a divorce lawyer and she needs to find a good one, because she has been out of work for the past six years (due to the children) and will need to receive a healthy divorce settlement in order to support herself as she tries to get back into the world of work. She also wants to retain custody of her children and she’s going to need a suitable place for them to live.
In her distraught state she begins to look for a divorce lawyer and by doing a “simple” Google search.
What is the problem?
She is bombarded by about 100,000 different divorce lawyer search results and cannot even think about where to begin in order to select the best one for her.
This is when branding through PPC Advertising becomes incredibly important.
Your divorce law firm needs to stand out from the rest. Read the rest of this entry »
October 19th, 2010
It is really important to analyze and increase the amount of conversions your PPC Campaign achieves, for obvious reasons, and therefore Webrageous Studios would like to outline a number of ways in which your website can be optimized to force those interested internet users to finish the process and convert every time.
The conversion advice which follows has one thing in common…
Every idea that Webrageous shares in this post on conversion optimization today is as easy as pie. Read the rest of this entry »
October 18th, 2010
PPC Managers know that testing is one of the most important things in PPC Management. Without regular testing a campaign can never be improved and the PPC Advertiser’s money is being squandered unnecessarily.
There are many schools of thought and routes of advice concerning PPC Campaign Testing and sometimes the varying opinions available can be a little confusing and very unhelpful.
For this reason, this post outlines a short approach to PPC Campaign Testing that is an amalgamation of lots of different PPC Testing ideas in a quick and easy to follow format. Read the rest of this entry »