Pay Per Click Management

What is Enhanced PPC?

September 30th, 2010

Enhanced PPC is a new bidding method recently made available by Google. It is a useful tool which can help all PPC Advertisers to improve the effectiveness of their pay per click bidding management strategies.

The Google AdWords Blog announced the development of Enhanced PPC via a recent post and this post explains everything in excellent detail.

However, in basic terms the Enhanced PPC bidding management method uses conversion data from your conversions and automatically adjusts your maximum CPC figure based on the analysis of that data. Read the rest of this entry »

Tags: adwords tools, enhanced ppc, google adwords tools
Posted in Google PPC Management Tools, Google Updates | No Comments »

How to Improve Conversion Rate

September 29th, 2010

“How do I improve my conversion rate?” is a question asked by PPC Advertisers all the time.

It is true that conversion rates can be improved greatly by concentrating on landing pages.. Landing pages in PPC campaigns are excellent places in which to begin placing more time and effort because the better the landing page, the more likely the internet user is to convert.

Poor landing pages exhibit characteristics including the following: Read the rest of this entry »

Tags: conversions, homepage optimization, increase conversions, ppc optimization
Posted in conversions, Strategies for Improving PPC Management | No Comments »

How to Win the Google AdWords Analyze Competition…

September 28th, 2010

To begin with, we must come clean…

There is no way of winning the AdWords Analyze Competition because it doesn’t even exist; at least, there is no game or contest called “Analyze Competition” with Google AdWords prizes at the end of it all for the PPC Advertiser who managed to answer the most amount of questions correctly, or anything of that sort.

Instead, the title of this post forms a little, cheeky play on words. Read the rest of this entry »

Tags: adwords analyze competition, adwords competitons
Posted in Google PPC Management Tools | No Comments »

Google PPC Advertisements are a different color

September 27th, 2010

All of the top three listings of the Google AdWords PPC advertisements on a SERP will now be displayed with a pale purple background.

It is hoped that the choice of color will continue to make these paid advertisements more successful and improve CTR across the board in these spots.

Various colors have been experimented with over the past few months, but this pale purple seems to be the best choice for PPC advertisements and therefore the only thing left to do now is sit back and see what the data reveals. Read the rest of this entry »

Tags: adwords updates, Google Updates, ppc advertising updates
Posted in Google Updates | No Comments »

Google TV For All Contest

September 27th, 2010

Did you know that Google runs an Online TV Advertising Contest which is free for ANYONE to enter?

Did you know that your business has the opportunity to win $25,000 worth of Google TV Advertisements to supplement and strengthen your PPC Advertising Campaign?

Did you know that Google TV Advertisements are shown on popular online video sites, including YouTube, and that this form of advertising could prove to be very profitable for your business? Read the rest of this entry »

Tags: adwords competitions, google adwords competitions, google tv contest for all
Posted in Google PPC Management Tools, Webrageous Blog Community | No Comments »

Two New Cool Google Features: Google Voice Over IP and Google Realtime

September 24th, 2010

This is just a short post to make sure you are aware of the following cool updates at Google recently. Although these are not Google AdWords products and Webrageous Studios does like to focus on bringing you updates about Google AdWords features on the whole, the Google Voice Over IP and Google Realtime features are definitely two features that PPC Advertisers can make good use of regarding online marketing efforts and day to day business needs

For example, the Google Voice Over IP is bound to begin competing immediately with the services from Skype. Take a look at the cute video below. Read the rest of this entry »

Tags: google realtime, google voice over IP
Posted in Google Updates, Webrageous Blog Community | 1 Comment »

Google Updating SERP as you type

September 23rd, 2010

This is an interesting little number from Google regarding the way in which the Google SERP will function.

As you all should know by now, because it is fairly common knowledge, Google is running between 50 – 200 different experiments or tests if you will, concerning new ideas, applications and new tools at any given time. One of the most recent is this new search style feature that we are highlighting in this post today.

Webrageous Studios is interested in knowing what the implications of a feature like this might be to the internet user in general. There have been a number of comments made already by those of us who have spotted the experiments; comments that cite this feature as being just a little bit of an overkill and a little distracting on the eye to say the least.

What are your thoughts?

Take a look at the video and tell us what you think.

Do you think it might be useful to see different search results pop as you type so that something you hadn’t thought of might be shown to you and suddenly become relevant? Or do you think that search results which pop up as you type is actually a good idea and means that you are presented with a quicker search experience?

Webrageous Studios would like to know what you think of this new Google idea. Send us a comment here or contact us via our contact page.

Tags: Google Updates, serp, serp updates
Posted in Google Updates | No Comments »

Keywords and Bid Management

September 22nd, 2010

Pay pay click bid management is one of the most complex elements of a pay per click management campaign.

Pay per click bid management is a subtle business and there are a number of different theories behind the best way in which to manage the bids of a PPC client. For example, PPC Managers who are focusing on their pay per click bid management skills could do the following: Read the rest of this entry »

Tags: bid management, bidding, bidding management, keyword research
Posted in PPC Advertising For Beginners, Strategies for Improving PPC Management | No Comments »

New Google AdWords Online Course in Bid Management

September 21st, 2010

If you are interested in improving your bidding management skills for the Google AdWords network, then you are in luck. Google AdWords has recently published a new online course available to anyone who has a Google AdWords Account and ID number at any time.

The course comes in the form of an online video accessible by clicking here on this link and then entering in your personal Google AdWords Account details in order to continue. The course is quick, but thorough and full of lots of tips direct from Google AdWords about the best way in which to manage the bidding element of your PPC Campaign to the best of your ability. Read the rest of this entry »

Tags: adwords bidding, bid management, bidding, google adwords training
Posted in Google PPC Management Tools, Uncategorized, Webrageous Blog Community | No Comments »

Google AdWords asks for more Qualifications

September 20th, 2010

Companies who are not run by fully qualified Google AdWords PPC Managers. You will also know that Webrageous Studios is a fully qualified Google AdWords PPC Management Company and that every single PPC Manager working for Webrageous Studios has passed the Google AdWords Certification exams.

However, were you also aware that Google AdWords has introduced a new certification program and that by the end of the month all PPC Management Companies which are worth their weight in gold should have undergone the new examination process and should have received a new and improved Google AdWords Qualification? Read the rest of this entry »

Tags: adwords qualifications, adwords updates, more adwords qualifications
Posted in Google Updates | No Comments »

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