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August 17th, 2010
 If you are going to set up a series of advertisements on Google AdWords as part of your Pay Per Click advertising campaign, it is well worth considering the option of using an image based advertisement as opposed to the traditional text based version.
Why?
Because as a general rule image advertisements or video advertisements, which can both be used when advertising on the Content Network, are advertisements which tend to have more of an impact on the internet user. In this way, your advertisements are likely to stand out more and attract a lot more attention; attention that will help you to achieve a higher conversion rate. Read the rest of this entry »
Tags: adwords image advertisements, image advertisements, ppc advertising
Posted in Google Updates, online marketing, Strategies for Improving PPC Management | No Comments »
August 16th, 2010
 Webrageous Studios is extremely experienced in managing the Google AdWords PPC Campaigns of a large number of different types of divorce attorneys who specialize in a number of different areas.
Webrageous Studios is a Google AdWords Certified company, which is an important factor for any PPC Advertiser to take into consideration. However, if you are a divorce attorney looking for specialist PPC Management Services, then Webrageous Studios is an excellent choice. Webrageous specializes in a broad range of divorce attorney campaign management, including child custody and uncontested divorce, just to name a couple of examples. For this reason it is worth finding out a little bit more about what the company could offer you. Read the rest of this entry »
Tags: divorce attorney, divorce lawyer, ppc advertising, PPC management, Webrageous Studios
Posted in PPC Management Community, Webrageous Blog Community, Webrageous News | No Comments »
August 13th, 2010
 Google recently announced that the new tool called “AdWords Campaign Experiments” (ACE) is now out of the beta testing stage (where many of the tools that Google has created for PPC Management, such as the Google Remarketing tool, can be initially found undergoing the constant tests of the expert eyes at Google). The news is that ACE is now available for all U.S. PPCAdvertisers to use.
Why make use of ACE? What is it all about? What can it help you to do? Read the rest of this entry »
Tags: ACE, google adwords, PPC advertising tools, PPC Management tools
Posted in Google PPC Management Tools, Google Updates, New PPC Management Tools | 1 Comment »
August 12th, 2010
The “Mental Model” is perhaps one of the most important factors for an SEO to consider when working on any website. A more detailed article which includes a larger number of tips for the SEO looking to improve his or her skills can be found on the Webrageous Studios website. However, this post is simply going to look at the function of the “Mental Model” in close detail as it is an area of great importance.
Firstly, what is the “mental model”?
The “mental model” is all about people. Internet users have brains. Therefore a lot of information and behavioral patterns are stored in their heads. Humans are creatures of habit. We all develop our little quirks and customs as time goes on. Many people, although not all, also find change very difficult to cope with.
Why is this important to SEO and what has all this got to do with the “mental model”? Keep reading… Read the rest of this entry »
Tags: mental model, SEO tips
Posted in SEO tips | No Comments »
August 11th, 2010
 Information Architecture (IA) is something that any successful SEO should know about. Many people falsely believe that IA is all about navigation or that it actually is navigation. This is simply not true.
Navigation is about offering directions to the internet user to get from one place to another on a website. IA is a little more refined than this. IA is about offering directions in a particular way that is dependent upon who or what is asking for the directions.
IA, in essence, is all about the SEO understanding who the audience of a given website is, what they want and how these internet users in particular would go about searching for the information they desire.
In a quick snap-shot, IA covers the following main areas: Read the rest of this entry »
Tags: information architecture, optimization, SEO tips, website optimization
Posted in SEO tips | No Comments »
August 10th, 2010
 The job of an SEO is fairly complex. Misconceptions gathered by novice SEOs or by website owners who manage their own sites and think that SEO is nothing but the entering of a few meta keywords, give no credit to the amount of work, skill and craft that needs to be employed by effective SEOs every day.
However, there are also many hardworking SEOs in the field who, despite employing great focus and creativity, still find it difficult to know how to improve their skills further.
There are a number of different avenues that an SEO can follow in order to begin improving the quality and effectiveness of their work. These areas include a study into the art of Information Architecture (IA) and the application of the “mental model” as two mere quick examples. Read the rest of this entry »
Tags: SEO advice, seo help, SEO tips
Posted in SEO tips | No Comments »
August 9th, 2010
 The Internet is an incredibly powerful tool for anything and everything in today’s time-conscious world. If not utilizing the Internet in some way already to market a product, service or business, then you will most definitely be one of the very few yet to do so. Maybe you believe that online marketing isn’t really for you; that you really don’t need to make any use of online marketing; that you do just fine without it?
Perhaps this is true. However, maybe you haven’t considered all the facts? Maybe you haven’t realized that there are many forms of online marketing to take advantage of?
Below are three of the most popular forms of online marketing, each serving a different purpose and requiring a different approach in order to achieve success.
- Online Marketing in the form of PPC (Pay Per Click) Advertising
- Online Marketing through Social Media Networking
- Online Marketing through Content Network (via websites, blogs, social media networks, etc.)
Click on each of the links above to read about each form of online marketing in more depth and learn how each form could be useful to both you and your business, service or product.
Online Marketing has a lot to offer and if you are still not making use of its incredible reach, you really are missing out, despite how good business may appear to be to you on the surface.
Tags: Content Network, online marketing, ppc advertising, social media
Posted in Content Network, online marketing, PPC Advertising For Beginners | No Comments »
August 6th, 2010
 Do you want internet users to be crawling your site? Do you want internet users to sign up in order to receive emails to your inbox every day with links to compelling content that it going to draw them back time and time again? Do you want to know how to create this compelling content and how to use links in the same way?
The answer lies in the fact that internet users are human beings. They are not one-dimensional and their ideas, opinions and beliefs change radically every day. Your PPC Management style should reflect this. Read the rest of this entry »
Tags: linking, pay per click tips, ppc management tips
Posted in PPC Advertising For Beginners, PPC Management Basics, Strategies for Improving PPC Management | No Comments »
August 5th, 2010
 Have you ever thought of starting a new career in the world of PPC Management? Are you sick and tired of the job that you are in? Have you recently been made redundant and don’t have a clue where to begin looking for a replacement? Are you an Internet fiend who simply loves reading up about cool new problems and features developed by the technological souls at Google, Yahoo and Bing, for example? Are you good with numbers, problem-solving and data? Does the thought of having job security and absolute freedom at the same time appeal?
Of course it does.
Therefore, maybe you should consider a career in PPC Management? Read the rest of this entry »
Tags: ppc account manager, PPC Employment
Posted in PPC Employment | No Comments »
August 4th, 2010
If you have received a Google AdWords Ban, then there are a series of steps you can take to try and get that account reinstated.
Honestly speaking, it is fairly tricky to have a Google AdWords Ban revoked once it has been issued and you really only have to read a few examples of individual experiences posted on the Internet to know that this is the truth. Read the rest of this entry »
Tags: adwords reinstatement, google adwords reinstatement, reinstate google adwords account
Posted in Webrageous Blog Community | 2 Comments »
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