August 31st, 2010
There are three main reasons why US businesses should begin considering the possibility of promoting themselves more towards a Hispanic audience. These three reasons are as follows:
1. There are 46.3 million Hispanics living in the US today.
2. 20.9 million of these US Hispanics are very active online users.
3. Spanish language online keywords cost considerably less than their English language equivalents.
The question therefore is not whether promoting towards a US Hispanic audience is worthwhile in general. The above three facts clearly give good reason for thinking about approaching a US Hispanic demographic as part of any PPC campaign that you are managing. The question is simply whether your particular business or the PPC client’s business for whom you work is a business that would appeal to a US Hispanic audience.
The following is a quick tip list for testing out your PPC campaign and business on a US Hispanic audience before actually beginning to spend money on the venture. The tips are quick and easy to implement but they also provide a lot of key information that you can use to assess whether creating a PPC campaign designed to attract the Hispanic population in the US to your website, product or service is a good idea or not.
The tips are as follows: Read the rest of this entry »
August 30th, 2010
The short answer to whether a business can be marketed online without having a website is “yes.” In fact, a website that is not being marketed properly will cause more problems and more disappointment than a business without a website in the first place.
Too many small businesses register a domain name and then do nothing with their site. Even worse, however, those same businesses then also do nothing to promote their worthless website. Their marketing strategies are really poor and as a result little traffic is driven to the site, the business’ reputation and brand doesn’t grow and sales do not increase.
What is essential in terms of running a business today is developing an active online reputation, managing your online presence and doing everything you can to both better your search listing position and increase your PPC conversions. All three things can be done without having a website. Read the rest of this entry »
August 27th, 2010
Online Marketing for divorce lawyers in the form of PPC Management is best achieved if employing the expertise of a PPC Management Company. However, it is important to choose a PPC Management Company that has experience and success in the online marketing of divorce lawyers in particular.
Logically, if you are employing a PPC Management Company to improve the online marketing success of your divorce lawyer business, then it makes good financial and business sense to work with a company that already has experience and know-how in the field. Read the rest of this entry »
August 26th, 2010
It would be impossible to cover all of the Pay Per Click Management Myths in one post, but some of the most important can certainly be highlighted in order to ensure that basic mistakes are avoided.
Pay Per Click Management has become such a popular form of online marketing that some companies choose to elect unqualified PPC Managers to run campaigns for them in order to save on salary expenses. In addition, the PPC Advertising of lots of companies is now so important that many other members on the staff, other than the PPC Manager, are asked to take an interest and to input their ideas. Read the rest of this entry »
August 24th, 2010
How might a divorce attorney go about marketing their business? Without giving much thought to the idea, a foolish and inexperienced divorce attorney might try the following marketing techniques:
1. Tell a friend that they saw that same friend’s wife or husband dining romantically with someone else and then finish the conversation by giving that then sad and distraught friend their divorce attorney business card, accompanied by a look of deeply feigned compassion!
2. Sit outside a marriage counseling unit with a large batch 50% off divorce attorney voucher handouts and simply wait for the troops to march on in!
3 Get a part time second job as a post man/woman and burn all the cards or packages sent to loved ones on Valentine’s day; posting divorce attorney marketing leaflets through each letterbox on his or her route instead!
However, divorce attorney marketing techniques such as those suggested above are, quite frankly, just a little drastic, not to mention more than a little amoral. Indeed, there are far better ways of marketing yourself as a divorce attorney; ways that are both less cruel and far more effective. Read the rest of this entry »
August 23rd, 2010
There are some PPC Advertisers and PPC Managers who feel that working within the Google AdWords Network can be more hassle than it is worth. It is true that Google AdWords is one of the most complex networks that offers PPC Advertising (this is why it is important to study and become Google AdWords Certified), but this is because it is also one of the oldest, most experienced and most effective networks for PPC Advertising available today.
Google’s search engine is used by millions of internet users every single minute as a way of investigating into a certain subject area, or as a way of researching before buying a product, or as a way of keeping up to date with the daily news across the globe.
For this reason, the advertisements that are triggered by keyword searches are seen by a huge number of possible converters. This is one of the reasons why Google AdWords is one of the best PPC Advertising Networks for most people. Other reasons include the fact that a huge amount of control can be had over bidding, placement times, advertisement copy and advertisement form, for example. Read the rest of this entry »
August 19th, 2010
Pay Per Click Management is becoming more and more complex and competitive by the day, particularly if managing Pay Per Click Campaigns through Google AdWords. For this reason it is important to search for a trusted and experience Pay Per Click Management Company that can take care of all your advertising needs for you whilst you concentrate on running your business.
However, what is perhaps even more important is to find a Pay Per Click Management Company that has sufficient experience and success in managing advertising campaigns within your line or area of business. Therefore, if you are a divorce attorney looking for Pay Per Click Management Services, Webrageous Studios should be your first choice.
Webrageous Studios can lay claim to a huge amount of success and experience in the specific Pay Per Click Management of divorce attorneys. So much so, that some of Webrageous’ present clients have been happily reporting that they have been signing off as much as $10,000 worth of cases in one week, thanks to the marketing efforts of Webrageous Studios. What’s even more impressive is that this client was only spending $1000 a week on PPC Advertising. You do the math! Read the rest of this entry »
August 18th, 2010
Click Fraud in PPC Advertising is of course a concern for everyone and anyone who has something to do with the PPC industry in any way.
You might be a PPC Manager, a Google Employee or a PPC Advertiser. Whatever your connection to PPC Advertising is, it is important that you are aware of the fact that there are a number of recent reports which state that there has been an increase in Click Fraud this year. Read the rest of this entry »