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July 16th, 2010
 Every single PPC campaign that is managed is different and it is important that all PPC Managers remember this fact in order to remain successful in what they do. The Content Network, despite popular and misinformed belief, is an excellent PPC forum for creating enhanced campaigns that really focus in on the target audience of a particular campaign.
When using the Content Network to run a PPC campaign there are three basic ways in which your advertisement can be triggered to appear on any website that is part of the Content Network. These three basic ways are as follows: Read the rest of this entry »
Tags: Content Network, PPC content network, unique targeting
Posted in Content Network | No Comments »
July 15th, 2010
 One of the tools that is available for all PPC Managers and Advertisers to use when working on developing and optimizing PPC campaigns within the Content Network is the Placement Reports Tool. This tool essentially enables you to see which websites your advertisements were placed on and in which categories Google AdWords decided to place those advertisements too.
Why is this important? Read the rest of this entry »
Tags: Content Network, placement reports, PPC content network
Posted in Content Network | No Comments »
July 14th, 2010
 Overall, about 5% of the page views that happen on the Internet are search page views. That means that only 5% of internet users at any given time are actually looking at a search listings page generated by a search engine like Google for example. Therefore, basic math proves that 95% of the time internet users are actually looking at internet sites. They are looking at content sites.
If this is the case, why is it that so many PPC Managers and PPC Advertisers alike continue to ignore the benefits and possibilities of working with the Content Network and its ready made forum for successful PPC? Read the rest of this entry »
Tags: Content Network, PPC content network
Posted in Content Network | No Comments »
July 13th, 2010
 Bidding is definitely one of those areas which is difficult to get right and difficult to manage. Any effective PPC Manager, experienced and well qualified in PPC Management, is going to be fully aware of the difficulties surrounding bidding and fully able to sympathize with the content of this post.
With this in mind, Webrageous Studios would like to draw its readers’ attention to four areas to consider when bidding on the Google Network. Read the rest of this entry »
Tags: bidding, ppc tips
Posted in PPC Management Basics, PPC Management Community, Strategies for Improving PPC Management | No Comments »
July 12th, 2010
 Imagine that you have hired an experienced PPC Account Manager to manage your PPC campaign and your website has been professionally developed, your conversion rate is increasing and your quality score is looking good.
Now you’re going to need to find out about programs and tools that exist in order to help you achieve these online marketing goals.
This post offers a few tips about how to become an Internet Marketing Specialist in a few easy steps. Read the rest of this entry »
Tags: online marketing, SEO tips
Posted in SEO tips, Strategies for Improving PPC Management | No Comments »
July 9th, 2010
 Any experienced PPC Account Manager or PPC Advertiser knows that one of the most important things to consider when creating a PPC campaign is the demographic of your target audience. Demographics play a crucial role in the creation of advertisement text, keyword development and advertisement placement. Therefore, if thinking about expanding the product sales of your business to other countries, an entirely new PPC campaign should be created. This is where the Google Export Planning Tool comes into play.
It can be very difficult to market a product for an overseas audience, particularly if there are language barriers in place. Therefore the use of the Google Export Planning Tool, which is still in the BETA testing stage at Google, is an option that could prove to be very helpful indeed. It is a fairly simple tool to use in practice and has the ability to present estimations of traffic, search volumes and the CPC of different advertisements based on the data that you enter when beginning to plan to market abroad. Read the rest of this entry »
Tags: google news, google programs, marketing abroad, online marketing
Posted in Google PPC Management Tools, New PPC Management Tools | No Comments »
July 8th, 2010
 Landing Pages are essential elements of any successful PPC campaign or any SEO improvement plan. This post therefore aims to put all the really important pieces of information about Landing Pages together. It is designed as a quick, invaluable resource, full of basic advice that can be revisited in the future whenever the need should arise.
Landing Page Optimization is of course not an easy or quick subject either to research or to put into practice by any means. However, there are some basic elements that can be put into place and which can be focused on in the first instance to ensure that each landing page gets off to a good start. Read the rest of this entry »
Tags: landing page optimization, landing page quality, optimization techniques, Quality Score
Posted in Strategies for Improving PPC Management | 2 Comments »
July 7th, 2010
 This is the second post in the on Search Engine Marketing Tips by Webrageous Studios. A link to Search Engine Marketing Tips 1 can be found by clicking here at your convenience. However, today’s tip focuses on using Twitter as a way in which to improve your search engine marketing campaign in a number of different and creative ways.
Twitter, unbeknown to some, is not simply a site where you can tweet your friends, contacts, colleagues or followers. Nor is it a site solely for the purpose of letting others know what you happened to do when you woke up that morning in a “Hey…. this is what I am doing right now” kind of a way. Read the rest of this entry »
Tags: marketing tips, online marketing, search engine marketing, search engine marketing tips
Posted in Strategies for Improving PPC Management | 1 Comment »
July 6th, 2010
 This post is the first in the series of Search Engine Marketing Tips with Webrageous Studios and aims to focus your attention on the use of linkbaiting as an effective search engine marketing technique.
Firstly, what is linkbaiting? If you are unsure what linkbaiting is, then you can read a full explanation into the subject via the Webrageous Studios website. If already fully aware of the concept of linkbaiting, the question is how does linkbaiting function as an effective form of search engine marketing? Read the rest of this entry »
Tags: marketing tips, online marketing, search engine marketing, search engine marketing tips
Posted in Strategies for Improving PPC Management | 2 Comments »
July 5th, 2010
 If you are new to the world of PPC (Pay Per Click) Management and you are about to embark on a journey into the land of Google AdWords and PPC campaigns, then the PPC Dictionary for Beginners available to read on the Webrageous Studios Website is probably an excellent place for you to start.
There are a total of 15 different PPC terms explained in simple terms for PPC advertising novices in the article and we hope that this PPC Dictionary for Beginners will provide a solid basis for anyone needing a little help at the beginning of their online advertising career without too much difficulty. Read the rest of this entry »
Tags: ppc basics, ppc definitions, ppc terms, ppc tips
Posted in PPC Advertising For Beginners | No Comments »
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