The Best Personal Injury Attorney Text Ads for PPC Advertising

The following are the best personal injury attorney text ads based performance of multiple AdWords accounts for a 30 day period in the spring of 2016. We recommend you take time to review your competitors’ text ad copy before creating your own ads, you want to make sure your ad copy stands out from your competitors. Look for ways to to make your personal injury attorney text ads stand out!

Text Ads with a Call-to-Action (CTA)

personal injury attorney text ad with CTA
This text ad uses a strong CTA, which encourages the reader to complete the conversion action. Text ad copy with strong CTAs include:

  • Talk to a {KeyWord:Personal Injury Attorney}.
  • Call an {KeyWord:Auto Accident Attorney} Now.
  • Contact Our Accident Attorneys.
  • Speak with an Accident Attorney.

Note the use of Keyword Insertion in the above ad copy examples. This is a very useful AdWords and Bing Ads feature, but it must be used properly, otherwise you can end up with errors. For example: if you have both ‘personal injury attorney’ and ‘personal injury attorneys’ as keywords in an ad group, Talk to a {KeyWord:Personal Injury Attorney} could easily result in an ad that reads “Talk to a Personal Injury Attorneys.”

“No Fee” Text Ads

personal injury attorney text ad with No Fee
Your potential clients may be concerned regarding the cost of hiring an attorney, if you handle cases on a contingency basis include a variation of the following in your ad copy:

  • No Fee Unless You Win.
  • No Fee Unless We Win.
  • No Fee Unless Our Attorneys Win

“Free” Advice, Consultation, or Case Evaluation Text Ads

personal injury attorney text ad with Free
Just like with “No Fee” ads, offering Free advice or a Free case evaluation/consultation will alleviate potential client’s fears of needing to spend a lot of money on their case. Here are a few examples:

  • Call Now for a Free Case Evaluation.
  • Contact Today Us for Free Advice.
  • Free Consultation – Call Now!

Need Help Writing Great Personal Injury Text Ad Copy for Your PPC Campaigns?

Writing great AdWords text ad copy is an art. You need to say what you have to say in less than 100 characters of text, with a limited number of characters per line. Your ads should be accurate and enticing, plus ideally include your keyword. Small tweaks, such as changes in punctuation, or the order of words, can result in sometimes surprising differences in performance. On top of that, other factors such as keywords, campaign structure, and targeting can greatly affect ad performance.

We know the ins and outs of writing great ad copy for personal injury law firms, as well as how to optimize not only ads, but PPC accounts and landing pages, in order to maximize results. Learn more about our 60-day risk-free trial, or give us a call at 800-645-9521 to discuss improving your personal injury PPC advertising campaigns!